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Media & Entertainment Digital Marketer
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Position Overview We are seeking a Digital Marketing Manager to support the digital-led go-to-market (GTM) program for the Autodesk Flow Studio education strategy. This individual will own and execute digital programs and projects designed to increase awareness, adoption, and monthly active users (MAUs) of Autodesk Flow Studio among university students and educators.You will own the data-informed digital content strategy, manage agencies, paid/organic tactics to optimize the user funnel, and implement AI-powered marketing approaches at scale. You thrive in a fast-paced, high-growth environment where experimentation, rapid learning, and urgency are essential.This role is ideal for a digital marketer with experience growing consumer adoption and usage through performance-oriented digital content, web, social, and influencer programs.ResponsibilitiesDigital GTM Strategy & ExecutionExecute the Education team’s digital marketing strategy for Flow Studio to drive rapid growth of new student/educator adoption and monthly active users.Build and execute full-funnel, digital-first tactics across web, email, in-product messaging, social, influencer, and paid channels, informed by SEO, AIO, and social listening insights.Manage education web pages to optimize customer journeys for self-service adoption and ongoing usage.Partner closely with cross-functional Autodesk teams including technical marketing, SEO, industry, product, brand, social, GTM programsAlign plans with key program milestones, integrate feedback loops from student ambassador focus groupsContent, Social & Influencer MarketingDrive an organic social strategy that resonates withstudentcreators/animaters/VFX/game designers,leveragingtrends, short-form video, and user-generated content.Develop and inform world-class digital content (blogs, social, short form videos, emails, web pages, tutorials) that drive Flow Studio’s brand awareness and MAU goalsPartner withstudentambassador programs, creator communities, and influencers to expand reach and generate authentic contentthat resonates withstudentcreators/animaters/VFX/game designersManage agencies to develop best-in-class digital and social content, execute paid media tests across search, social, and displayImplement experimentation frameworks to rapidly identify winning formats, channels, and content types.Leverage performance dashboards and reporting to track leading and lagging metrics and identify optimization opportunitiesAI-Driven Marketing InnovationExperience using AI tools to optimize content and workflow automation—and show measurable ROI from these toolsA strong understanding of AIO and SEO strategies to generate organic awareness that resonates with our student creator audience and drives adoptionMinimum Qualifications5+ years of experience in digital marketing, growth marketing, or performance and consumer marketingProven success increasing product adoption and MAUs through multi-channel digital acquisition strategiesHands-on expertise with organic social growth, content development, SEO, AIO, paid media, email/web automation, and CRM toolsExperience leveraging platforms favored by student and creator communities (e.g., TikTok, YouTube, Instagram, Reddit) to build awareness and accelerate digital adoptionDemonstrated ability to manage agencies & internal partners to deliver high-quality, high-velocity outputProficiency with AI marketing tools (prompting, content creation, segmentation, keyword modeling, automation) and ability to demonstrate value/ROIStrong analytical skills, with experience using dashboards to optimize based on KPI performanceAbility to thrive in a fast-pace environment, balancing experimentation with urgency and business impactExcellent communication, creative problem-solving, and project management skillsExperience using Airtable, Canva, Contentful, Pendo a plusPreferred QualificationsExperience marketing to university students, especially in education technology, consumer, or SaaSExperience in media and entertainment marketing, creator economy marketing, or digital content creationUnderstanding of Gen Z creator behaviors, influencer dynamics, and AI-driven storytellingA portfolio of digital work that demonstrates innovative adoption strategies and measurable growth outcomesA passion for building something new—Flow Studio is in a high-growth phase, and you are energized by fast learning cycles and experimentationLearn More / Plus d'informationAbout Autodesk / À propos d’AutodeskWelcome to Autodesk Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join usBienvenue chez Autodesk Nos logiciels créent chaque jour des choses extraordinaires : des bâtiments les plus écologiques aux voitures les plus propres, en passant par les usines les plus intelligentes et les films à succès. Nous aidons les innovateurs à concrétiser leurs idées, transformant non seulement la façon dont les choses sont fabriquées, mais aussi ce qui peut l’être. Nous sommes très fiers de notre culture chez Autodesk ; elle est au cœur de tout ce que nous faisons. Notre culture guide notre façon de travailler et de nous comporter les uns envers les autres, influence nos interactions avec nos clients et nos partenaires, et définit notre image au monde. En tant qu’Autodeskien, vous pouvez accomplir un travail significatif qui contribue à bâtir un monde meilleur, conçu et réalisé pour tous. Prêt à façonner le monde et votre avenir ? Rejoignez-nous Salary transparency / Transparence salarialeSalary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Le salaire est l'un des éléments du programme de rémunération concurrentiel d'Autodesk. Pour les postes basés au Canada (Colombie-Britannique), nous proposons un salaire de base compris entre X et X dollars. Les offres sont basées sur l'expérience et la situation géographique du candidat et peuvent dépasser cette fourchette. En plus du salaire de base, notre programme de rémunération peut inclure des primes annuelles en espèces, des commissions pour les postes commerciaux, des attributions d'actions et un ensemble complet d'avantages sociaux.Diversity & Belonging / Diversité et appurtenanceWe take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: Nous sommes fiers de cultiver une culture d’appartenance où chacun peut s’épanouir. Pour en savoir plus, cliquez ici :Are you an existing contractor or consultant with Autodesk? Êtes-vous un sous-traitant ou un consultant existant d’Autodesk ?Please search for open jobs and apply internally (not on this external site).Veuillez rechercher des emplois vacants et postuler à l’interne (pas sur ce site externe).