Consumer Marketing Manager

1 week ago


Mississauga, Canada Novo Nordisk Full time

The positionAs a Consumer Marketing Manager, you will:Manage consumer-facing campaigns and activity calendarisation for key brands such as Ozempic and Wegovy.Utilise customer segmentation to tailor campaign messaging & channel mix for different demographics.Track and measure KPIs to assess campaign performanceAdapt marketing strategies based on consumer analytics, even when they contradict initial plans.Ensure campaigns comply with restrictive or regulated frameworks typical of the industry. QualificationsWe are looking for candidates with the following qualifications:Need to have:A minimum of five years of experience in market segmentation and B2C consumer marketing.A Bachelor’s degree in Marketing, Business Administration, or Communications.A background in a regulated industry (e.g., Banking, Alcohol, Pharma) or a major CPG/FMCG company (e.g., P&G, Danone).Proven experience in KPI analytics, moving beyond metrics like impressions.An analytical and growth mindset with a strong understanding of consumer behaviour.Nice to have:Experience specifically within the Quebec consumer market.Proficiency in French. About the departmentThe Consumer Marketing team is based in our Mississauga, Ontario office in Canada. This location serves as a hub for innovation and collaboration, fostering a dynamic and supportive atmosphere. The team is dedicated to creating impactful marketing campaigns that resonate with consumers and drive meaningful behavioural change. Join us and contribute to a department that values creativity, data-driven decision-making, and compliance within a regulated industry. Working at Novo NordiskEvery day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.



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