Go-To-Market Intelligence Architect

About KlirWe are hiring to make water betterFor too long, utilities have had to manage water through fragmented systems, siloed data, and workflows held together by institutional memory. As costs rise, teams shrink, and operational decisions demand real-time clarity, connected data is no longer a nice-to-have. It’s essential.At Klir, our mission is simple: Make Water Better.We believe the future of water is generative - built on connected data, clear workflows, and operational continuity. Klir is the Operational Data Hub that unifies sampling, monitoring, permits, backflow, and reuse into one connected view of the utility. When data, systems, and decisions finally flow through a single hub, teams gain the confidence, control, and time they need to focus on what actually moves water forward.Backed by Insight Partners, Bowery Capital and Spider Capital, Klir is one of the fastest growing companies in the digital water space. Utilities consistently tell us that Klir has transformed the way they work.As we enter our next phase of growth, we are hiring a Go-To-Market Intelligence Architect to fundamentally upgrade how we identify, target, and engage the right accounts and buyers across our strategic and transactional GTM motions.Location: This position is hybrid-based in Toronto.Role DescriptionWhy this role exists. Klir operates in a complex market with long buying cycles, multiple stakeholders and distinct go-to-market motions. As we scale, precision matters more than volume.We work with a wide range of GTM data sources including conference interactions, public utility records, partner data, HubSpot and third-party enrichment. The opportunity now is to turn that breadth into sharper insight.We want to clearly understand:Which accounts are the best fit for KlirWhich personas are active influential or missing within target utilitiesWhich accounts warrant account-based investment vs demand-driven engagementWhich signals consistently correlate with pipeline velocity and revenueThis team member will be driven to build that clarity. You will turn fragmented and imperfect inputs into a coherent GTM intelligence system that helps your teammates focus effort where it matters and move faster with confidence.If you’re excited by a role that goes beyond dashboards and reporting — one that’s hands-on, built from the ground up, and intellectually challenging — read on.Role overviewThe Go-To-Market Intelligence Architect owns how Klir defines and validates its target audience.You will work across marketing, sales and revenue operations to build the intelligence layer that sits underneath GTM execution. Your work will directly influence where the company invests time, money and attention.You will be expected to challenge assumptions, test ideas quickly and replace intuition with data-backed evidence.ResponsibilitiesICP Definition and Account TargetingOutcome: Klir knows who to go after and why.Help define and continuously refine Klir’s ICP across strategic and transactional motionsBuild account tiering models that distinguish ABM targets from demand-led targetsMap persona presence and influence within target accountsMaintain TAM, SAM and target account and contact lists as living assets used by GTM teamsData Unification and EnrichmentOutcome: One reliable view of each account.Consolidate data from conferences, public records, CRM and enrichment toolsNormalize and de-duplicate account and contact data across sourcesUse AI and automation to enrich accounts and personas at scaleCreate a clear account-level truth that feeds HubSpot and GTM workflowsSignal and Intent GenerationOutcome: Targeting decisions are driven by behavior not opinion.Partner with Marketing to design campaigns focused on learning and signal generationInstrument ads, email content, webinars and events to test audience relevanceTranslate engagement into account-level and persona-level intent signalsHelp prioritize ABM plays, outbound focus and follow-up strategy using data-backed evidenceRunning campaigns to see who engages and who does not is part of the job. The signal is the outcome.Measurement and Feedback LoopsOutcome: Decisions are grounded in facts not debate.Track which segments drive pipeline velocity and winsIdentify weak assumptions, dead segments and wasted effort earlyFeed learnings back into targeting messaging and campaign designSupport leadership with clear insight into what is working and what is notCRM Quality as a ResultOutcome: HubSpot accelerates execution instead of slowing it down.Improve CRM data quality through structure automation and processSet up alerts and checks that surface data issues earlyEnsure HubSpot reflects GTM intelligence rather than becoming a dumping groundRequirements (Sound like you?)You are early in your career but hungry for real ownership.You enjoy ambiguity, imperfect data and hard questions. You are comfortable questioning assumptions including those made by senior people. You would rather test an idea than defend it. You are excited at the prospect of having your insights help senior executives and the board make decisions. Ultimately, you want your work to change decisions, not just generate reports.Skills and ExperienceYou do not need to tick every box, rather you do need to recognize yourself in this list.You enjoy working with incomplete, inconsistent and sometimes wrong dataYou are comfortable forming a hypothesis, testing it and changing your mind quicklyYou actively use AI tools to accelerate research, enrichment and analysis rather than doing everything manuallyYou can work in Excel or Google Sheets at a level where others rely on you to structure problemsYou are curious about how sales and marketing actually work, not just how they are supposed to workYou are comfortable questioning assumptions and explaining why they do not hold upYou can turn analysis into a clear point of view that helps someone decide what to do nextYou are motivated by impact and learning more than perfectly polished outputsThis role is not a fit if you prefer:Clean data handed to youWell-defined problems with known answersSpending most of your time building dashboardsBeing told exactly what analysis to runExperience That Helps But Is Not RequiredExposure to SaaS GTM, RevOps, Sales Ops or Marketing Ops environmentsExperience working with CRM data such as HubSpot as well as publicly available data sourcesExperience using enrichment tools, Clay or AI-assisted research workflowsExperience supporting account-based or persona-based GTM effortsBackground in consulting, analytics or operations where problem framing matteredWe care more about how you think and learn than the exact path you took to get here.What Success Looks LikeWithin 6 to 12 months:Klir has a sophisticated, targetable, mature, shared and defensible definition of its best accountsTargeting decisions are backed by data and observed behaviorCampaigns generate learning even when they failGTM teams spend less time debating lists and more time closing dealsOur Commitment To YouMeaningful ImpactYour work directly supports the people responsible for delivering safe drinking water and managing wastewater for millions of people.Hybrid FlexibilityWork in a hybrid model based in Toronto, balancing in-person collaboration with focused remote work.Strong Team CultureWe value honesty, accountability, and collaboration. We take our mission seriously while supporting one another and enjoying the work.Growth & DevelopmentYou’ll gain hands-on experience across demand generation and performance analytics, developing the skills to connect data, campaigns, and revenue outcomes, with room to take on broader growth initiatives over time.Our ValuesHonesty. Audacity. Unity. These guide how we work with customers and with each other.Commitment to Your GrowthCoaching and development to build a long-term sales career.Compensation & Timing & TravelSalary: CAD $80,000 - CA$100,000 annuallyBenefits: Canadian benefits package, unlimited vacation, MacBookTravel: Occasional traveling for company events and conferencesTiming: Immediate openingPIf46abc6fbeab-30511-39526955