Marketing & Brand Experience Lead

Job Description This is a remote position.At destinationone Consulting, we are re-imagining the world of strategic recruitment, executive search and HR services. Our innovative model destinationoneRAASS™ (Recruitment-As-A-Subscription-Service) provides organizations acrossimpact sectors. We’re a fast-growing North American company disrupting the recruitment industry, and we’re looking for a creative, data-driven marketer to help us scale. In this role, you’ll own digital campaigns, generate qualified leads, manage our Zoho CRM, and create compelling content that drives real results. If you’re ambitious, results-oriented, and want global exposure across impact sectors — this is your chance to shine. We are not looking for someone to just "run campaigns" and post on LinkedIn. destinationone is pivoting from a traditional recruitment consultancy to a tech-enabled Subscription (RAASS™) platform. We are disrupting a sleepy, antiquated industry. We need a Marketing Lead who is equal parts Creative Director, Demand Gen Strategist, and Brand Guardian. You will be the voice, the look, and the engine behind our market repositioning. You will inherit a brand that is finding its confident, authoritative voice and it will be your job to sharpen it into a weapon that drives revenue and makes competitors uncomfortable. JOB TITLE: Marketing & Brand Experience Lead LOCATION: Hybrid / Remote (Must be able to align with Pacific Time Zone hours) REPORTING TO: Deputy CEO THE VIBE: High autonomy with ownership, high impact, zero fluff. What You Will Own The Brand Identity & Visual Language (50%) Become the Guardian of the "New Voice": We are moving towards a tone that is confident, direct, expert, and slightly edgy. You will own this voice across every touchpoint—from our website to our sales decks. Exceptional Design Execution: You will personally create (or tightly manage vendors to create) high-fidelity assets. Think white papers that look like magazines, sales decks that feel like tech keynotes, and social graphics that demand attention. Website as a Conversion Engine: You will own www.destinationone.ca. It is not a brochure; it is our primary salesperson. You will constantly optimize the UI/UX, messaging, and conversion paths to drive demo bookings for our services. Demand Generation & GTM Strategy (50%) Fueling the Sales Fire: You will work lock-step with our Deputy CEO and Director of Business Development to create vertical-specific campaigns that generate qualified sales conversations, not just MQLs. Content That Converts: You will develop a content strategy that positions us as the undisputed experts. This means creating deep-dive industry reports, hosting webinars that solve actual client problems, and writing case studies that prove our ROI. The Tech Stack: You will own our marketing automation, ensuring that every lead is scored, nurtured, and handed off to sales seamlessly. Requirements 5+ Years of B2B Marketing Experience: Preferably in a high-growth SaaS, Tech-Enabled Services, or a highly progressive professional services environment. A Killer Portfolio: You must be able to show us examples of campaigns you ran, copy you wrote, and designs you created that drove tangible business results. Fluency in Design Tools: High proficiency in Figma and advanced Canva is required. You need to be able to execute your own visual ideas. Data Literacy: You are comfortable in GA4, CRM dashboards, and Excel. You make decisions based on data, not gut feeling. Who You Are You are a "Full-Stack" Marketer: You don't hide behind agencies. You can write punchy copy, design a stunning landing page in Figma/Canva, set up an automated Zoho workflow, and analyze the CAC/LTV data—all before lunch. You Have a Strong Visual Aesthetic: You understand that design isn't just about making things "pretty"; it's about communicating authority and trust. You can take a high-level concept and translate it into visuals that stop the scroll. You Hate "Corporate Speak": You believe B2B marketing doesn't have to be boring. You know how to communicate complex value propositions (like AI-powered RAASS™) in simple, human, yet edgy terms. You Are Business-Minded: You don't track "likes"; you track leads, pipeline velocity, and revenue attribution. You view marketing as a primary sales channel, not a support function. Benefits This is not a role where you will be micromanaged. You will have a seat at the leadership table, direct access to the CEO and Founder. Competitive Salary + Performance Bonus based on Pipeline Contribution. Virtual work environment. The opportunity to put your signature on a brand that is about to disrupt a major industry. To Apply: Don't send a generic cover letter with your resume. Send your portfolio/website and a short note telling us about a brand you think is crushing it right now and why. To learn more about us and stay updated on opportunities, follow destinationone Consulting on LinkedIn. Thank you for considering destinationone Consulting—we’re excited to support you in your career journey. RequirementsRequirements Key Responsibilities: Develop and implement strategic plans to engage and secure new clients within municipalities, foundations, non-profits, and educational boards across Washington State. Network extensively within these sectors to identify potential clients and nurture long-term partnerships. Secure a minimum of 2 new clients per month, with the goal of increasing to 3 as the vertical grows. Work closely with our Managing Partner Business Growth and other service teams to ensure a seamless onboarding and service delivery experience for new clients. Provide regular feedback to the management team on market trends, challenges, and opportunities within these public sectors. Qualifications: Proven experience in business development, specifically within or closely related to public sector environments such as municipalities, foundations, non-profits, and school boards. Strong existing network within these sectors in Washington State. Excellent communication and negotiation skills. Ability to work independently in a remote setting. Goal-oriented with a track record of meeting or exceeding targets.