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Web Content Specialist

3 weeks ago


Toronto, Canada Toronto Metropolitan University Full time

About Toronto Metropolitan At the intersection of mind and action, Toronto Metropolitan University (TMU) is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current outlines each as core values and we work to embed them in all that we do.TMU welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us in realizing the benefits of embedding these values into the work at every level and in every unit of the university. In addition, to correct the conditions of disadvantage in employment in Canada and to bring lived experiences to the work, we encourage applications from members of equity deserving groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit Peoples in Canada, First Nations Peoples in the United States, racialized people, Black people, persons with disabilities, women, and 2SLGBTQ+ people. Preference will be given to candidates with lived experiences as people from equity deserving groups, as well as experience working with these communities with which the University works every day. Please note that all qualified candidates are encouraged to apply and we welcome newcomers and immigrants to Canada.In April 2022, the university announced its new name of Toronto Metropolitan University. Learn more about our .The team With a focus on responsiveness and empathy, the Vice-Provost, Students oversees a portfolio of over 370 employees who work across the following core areas: The Office of the Registrar, Athletics & Recreation, Student Affairs, Student Wellbeing and Student Communications. The Office of the Vice-Provost, Students (OVPS) actively supports the university’s academic plan, and its strategic priority of enabling greater student engagement and success through exceptional experiences. The Opportunity Join the team that brings TMU’s student-focused story to life across our most visible digital platforms.As a key member of the Student Communications team within the Office of the Vice-Provost, Students (OVPS), the Web Content Specialist is responsible for writing, editing, migrating, and proofreading content for OVPS websites in collaboration with stakeholders across the university. The successful candidate will ensure all web content aligns with Toronto Metropolitan University’s brand and style guidelines, while also meeting industry best practices and relevant regulatory standards.Key Responsibilities:Edits, writes, migrates, and proofs copy for websites within the content management system (CMS).Collaborates with a diverse group of stakeholders to execute content plans aligned with business goals, target audiences, and established website tone and voice. Responsibilities include creating, gathering, and editing content from multiple internal contributors while ensuring adherence to organizational brand and style guidelines, as well as industry and regulatory standards.Analyzes data and provides actionable recommendations to ensure content meets audience needs.Participates in the cataloguing, editing, and migration of all web content, and performs quality-assurance evaluations on migrated content within the CMS.Supports the OVPS Student Communications team by ensuring all content is relevant, high-quality, factually accurate, up to date, consistent, concise, and accessible to all external users, while aligning with strategic goals and objectives.Assists with managing client expectations to maintain consistency and quality across creative deliverables.Performs other related duties as assigned.QualificationsTo help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:Completion of a post-secondary degree program in a related area, such as Journalism or Communications, or 4 years of specialized training is required.A minimum of 2 years of experience is required working with communication principles, practices, priorities and objectives related to digital communications and the complexities of writing, editing and managing web content in a busy environment. Demonstrated knowledge of HTML, SEO and web accessibility requirements required.Under the direction of the Manager and senior unit staff, develops compelling visual web designs, while adhering to the functionality and features of the web Content Management System.Strong understanding of preparing images for the web, including optimizing file size, file types and colour correction.Experience writing accessible content for the web and migrating content between systems.Advanced computer skills required.Experience with Adobe AEM would be considered an asset.Proven ability to provide advice on web content in order to develop content from concept to delivery.Demonstrated skills in digital communications, writing and editing.Strong analytical, judgment and research skills.Data Studio and Google Analytic skills would be considered an asset.Organization, time management, problem solving skills.Equivalent experience or a combination of equivalent experience and education may be accepted in place of education.