Product Manager

2 hours ago

SaintAugustindeDesmaures, Canada Groupe Leclerc Full time

Position SummaryReporting directly to the Vice President of Marketing, the Product Manager is responsible for planning, leading, and implementing all activities related to the development of a portfolio of brands, in order to achieve Leclerc’s growth objectives. This versatile role combines strategic analysis, go-to-market planning, and the execution of innovative programs.ResponsibilitiesDefine the strategy for developing the branded product portfolio and create an annual plan to support its long-term growth.Conduct in-depth market studies, both qualitative and quantitative, to identify consumer needs and expectations and respond effectively.Ensure ongoing competitive intelligence to optimize the product offering and commercial strategy with key clients.Coordinate every stage of the product life cycle in collaboration with multidisciplinary teams.Work in close collaboration with research and development, design, and engineering teams to ensure product feasibility and quality.Identify and develop appropriate distribution networks for each product.Collaborate with external partners (agencies, specialized firms, etc.) to effectively target market opportunities.Train and support the sales team in preparing presentations for buyers and category managers.Write and present analyses and business reviews on the product portfolio’s performance.Required Skills and AbilitiesBachelor’s degree in business administration, marketing, or a related field.Minimum of five years of experience in consumer product management and B2C marketing, ideally in the food industry.Proven experience in managing national projects from conception to launch.Fluent in French and English, both spoken and written.Autonomy, discipline, and initiative, with the ability to work effectively within a dynamic team.Proven experience working with internal and external multidisciplinary teams.Ability to manage multiple projects simultaneously in a constantly evolving environment.Excellent analytical skills and strong business acumen.Advanced proficiency in Microsoft Office 365 Suite (Excel, PowerPoint, Word, etc.).Skill in interpreting retail sales data (AC Nielsen) is an asset.

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