Digital Messaging Manager

Job DescriptionReporting to the Director, Marketing Technology, the candidate will lead a team of subject matter experts to ensure end-to-end delivery of email communication to Wealth Management clients and advisors. The candidate will help implement Salesforce Marketing Cloud technologies within Wealth Management at RBC, working with internal stakeholders to ensure the successful adoption and execution of the platform.Working with marketing partners in different areas of Wealth Management, you will optimize email creative, suggest improvements and act on opportunities to enhance the overall email programme by ensuring the enablement and delivery of dynamic, automated and personalized messages to advisors and clients. The ideal candidate will have strong hands-on HTML coding skills and experience in Salesforce Marketing Cloud, coupled with a deep understanding and interest in the quirks and limitations of email environments.The successful candidate will maintain a campaign calendar and work with internal stakeholders to gather requirements, develop templates, filter audiences and deploy messages within the Salesforce Marketing Cloud ecosystem. The role requires an understanding of marketing automation best practices including CASL laws, Journey Builder and Cloud Pages.Responsibilities (only provide 8 bullet points)Own end to end email campaign process including deployment – coding html emails – traffic management of intake tasks to junior employeesEstablish a comprehensive email campaign calendar that consolidates schedules across various lines of business, ensuring a holistic view of resource allocation and enabling efficient processing of intake requests for direct reports.Segment audiences in data extensions using AMPscriptBuild and execute Journey Builder activities and associated automations in coordination with other senior team members and developersMaintain reporting metrics and dashboardsTroubleshoot ad-hoc deliverability issuesProvide direct reports with skill and career building supportMaintain project management platforms such as JIRA or Wrike to organize tasks, deadlines, and priorities, enabling streamlined collaboration among multiple stakeholders and direct reports in various time zones.  SkillsMust-have 2+ years of experience in Salesforce Marketing Cloud and Journey BuilderExperience with email development using HTML, CSS and AMPscriptUnderstanding of CASL/CAN-SPAM/GDPR requirementsExperience with HTML development, APIs, SQL​Nice to have Salesforce Marketing Cloud certifications (e.q. Email Specialist, Developer, Consultant and/or Administrator)Familiarity in web programming (e.g. HTML, CSS, XML, Javascript)Familiarity with other Salesforce Clouds such as Service Cloud, Commerce Cloud, etc.What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicableLeaders who support your development through coaching and managing opportunitiesWork in a dynamic, collaborative, progressive, and high-performing teamFlexible work/life balance optionsOpportunities to do challenging workJob SkillsA/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website AnalyticsAdditional Job DetailsAddress:RBC CENTRE, 155 WELLINGTON ST W:TORONTOCity:TorontoCountry:CanadaWork hours/week:37.5Employment Type:Full timePlatform:WEALTH MANAGEMENTJob Type:RegularPay Type:SalariedPosted Date:2026-01-12Application Deadline:2026-01-29Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.