Paid Social Strategist

Brainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that. Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.You can read Classification: Full-timeTeam: Client ServicesReporting to: Group Account DirectorEstimated Start: June 2024Location: Remote in CanadaWork Authorization: This role is open to Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer. We are unable to sponsor any work authorizations for this role.What's the roleWe’re looking for a data-driven paid social enthusiast to join our team As a Paid Social Strategist, you will work closely with clients and your team to ensure that stakeholders’ paid social goals are not only met, but exceeded--and within budget As a paid social leader, you will serve as a point person for clients and as a mentor to your direct reports.So, tell me about the companyBrainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win That's why the culture we cultivate is a culture of winning together.To learn more about what it’s like to be a Brainlabber, check out ourWhat you doClient Management Responsibilities: Ensuring accounts are aligned to Brainlabs Social Best PracticesPaid social lead on 3-5 accounts Ensure budgets, optimizations, and performance are executed and aligned with client goals Build out campaigns and implement QA checks on relevant digital marketing platformsFlag performance, client contact changes, and/or relationship issues, while providing ideas for solutions, to GAD’s.Perform regular analysis and make data-driven recommendations, following our 'test and learn' methodologyLead deck creation for paid social pitches and presentations, including business reviewsEnsure we fulfill on client contracts (eg. sending weekly report to clients)Lead paid social portion of client meetings, preferably via video conference - prepare the agenda and ensure we take notesImplement & use Brainlabs’ tools on all accounts where applicablePrioritize and respond to client emails/calls in a timely manner Leadership Responsibilities: Models strong leadership including alignment to company priorities and philosophies, effective stress and emotion self-management, as well as a positive and patient demeanor with the teamMentor to team members working on assigned clients providing training and shadowing opportunities and participating in new hire training program Participate in wider company initiatives including, but not limited to new business pitches and internal marketing effortsCultivates an atmosphere that embraces diversity and inclusion within the team and agency Who you areEssential Skills Demonstrated proficiency of paid social platforms, with a mastery of Facebook Ads Manager and experience running in at least one additional platform (i.e.LinkedIn, Snapchat, etc.)Proven organizational, project, and time management skills Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organizationPossess keen critical thinking and analytical skillsProven skills with Microsoft Office and/or Google Business Apps, especially Excel or Google SheetsDemonstrate alignment to our company values Essential Experience 1-2 years hands-on experience planning and buying paid social campaigns Minimum of 1-year client-facing experienceExperience with Google Analytics , and Facebook Blueprint certification (preferred)Agency experience preferred How you succeedIn addition to the below, you will be evaluated based on how you live our Culture Code Key metrics of success for this role include: A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environmentA strong team player, willing to roll up your sleevesA business mature individual who exudes professionalism and respectCommitted to the success of your team What happens nextWe know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.In line with our adaptive working policy and our standard way of working in North America we do not restrict our hiring to a fixed office location therefore we hire candidates across different states in the US and indeed in other countries such as Canada. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary levels on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.Beyond salary, you can learn more about our here. Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. Thank you for your interest in Brainlabs We look forward to getting to know youCurrent position range$70,000—$85,000 CADBrainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.