Marketing Data Analyst

Position: Marketing Data Analyst  Location: Remote/Hybrid North York Office (Monthly In-office Requirements)  Industry: Financial Services  Employment Type: Permanent/Fulltime  Salary: $85,000-$110,000 Company Information   Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.          And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.          If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help   Position Summary   We’re seeking a highly motivated Marketing Data Analyst to join our Data & Analytics team, supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization, helping drive high-impact campaigns through clean data, efficient tooling, and actionable reporting.   As a key member of the Data team, you’ll play a critical role in ensuring proper data governance, architecture, and integration. You’ll also serve as the primary data partner to Marketing and external vendors, supporting and optimizing tools such as PowerBI, BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360 . Partnership with Marketing Your primary job responsibility is the support of the marketing team’s data needs. This responsibility includes: Dedicated support for our marketing team’s efforts to increase their data capabilities. This includes involvement in initiatives that collect, transform, join, and generate insights that inform senior management decisions.  Responsibilities  Understand & apply foundational statistical concepts for the marketing industry.  Review, analyze, and provide feedback on marketing data sets; including identification of gaps, opportunities, methods for improving data collection.  Assist in the development of marketing related solutions, providing guidance and feedback that steers solutions.  Marketing report SME: Gather and communicate reporting needs for effective communication and presentation of our KPIs to the development-side of the Data Insights and Analytics team; Working as the in-between for our development and marketing teams (audience for the report).   Support the development of audience profiles.  Assist in efforts to join data across multiple databases and platforms.  Use the data from multiple sources to curate a holistic view of our clients and their journey through the pre-sales, sales, and customer lifecycles.  Technical Support (Not required, but beneficial to have)  Troubleshooting errors in SQL, Power BI, and other tools.  Assisting in the extraction and transformation of data from various marketing tools including BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360 for use in our primary reporting suite.  Providing guidance in the setup of various marketing tools to improve the collection and accuracy of our data.  This is a great opportunity for someone with a strong analytical foundation who is eager to grow technical depth while gaining exposure to enterprise marketing platforms and cross-functional collaboration.   Accountabilities  Ownership of Marketing’s performance reports; used by internal teams and external agencies.  Accountable for the data accuracy and quality control processes related to the reports. Dev. teams will help execute, marketing teams will support investigations.  Delivering insights that drive smarter, data-informed decisions   Analytics and data visualization to guide business strategy and elevate marketing performance.   Support the creation and refinement of audience profiles, attribution tracking, and conduct funnel analysis to optimize marketing performance.   Support data integration and reporting across:   PowerBI   BigQuery   Looker Studio Pro   Google Analytics 4 / Analytics 360   GTM 360   Campaign Manager 360 / DV360   Ensure data quality, governance, and consistency across tools and reports   Collaborate to develop curated datasets for external agency use   Lead reporting automation and optimize workflows   Participate in vendor check-ins and help translate business needs into technical tasks   Create planning/forecasting models and explain the implications of suggestions.     Required Skills & Experience   3–5 years of experience in a data analyst or marketing analytics role   Strong understanding of offline media (e.g. radio, OOH) and digital channels (e.g. search, programmatic, video, social, organic search); knowledge of media metrics (e.g. impressions, reach, CPM, CTR, CPC, CPL, ROAS)   Experienced with:  PowerBI    SQL data transformations and querying   Advanced knowledge of:  Google BigQuery   Looker Studio / Looker Studio Pro   GA4 / Google Analytics 360   Understanding of digital marketing metrics, campaign tracking, and attribution   Ability to communicate data insights clearly to non-technical stakeholders   Experience supporting or working alongside marketing teams or agencies   Comfortable juggling multiple stakeholders and working cross-functionally   Preferred Qualifications:   Experience with other BI tools   Exposure to data governance or security best practices   Experience with tagging, UTM strategy, or conversion tracking setups   Experience in marketing mix modelling (MMM), predictive attribution, and other attribution models (multi-touch, data-driven)  Familiarity with Dynamics 365 Sale and Customer Insights   Familiarity with GTM / GTM 360   Familiarity with CM360 and DV360 (nice to have)     What You’ll Gain   Hands-on experience with enterprise marketing and data platforms   Exposure to data governance, architecture, and stakeholder management   Opportunity to contribute to a major marketing transformation project   Career growth within a data-driven organization   Benefits, and Perks Flexible work model Vacation and wellness days Extended health and dental coverage, plus virtual doctor services Employee Assistance Program and mental health resources Company-matching retirement savings plan Financial support for professional development Annual company events Exclusive access to perks and discounts Our Culture at Farber   At Farber, we’re in the business of helping people — and this ethos extends not only to our clients, but to our team members and partners. We are committed to taking action and delivering an inclusive, diverse, and equitable workplace that our team members experience every day. This commitment also shapes our culture, which is one of a kind.  We are proud to have a dedicated culture committee, led by volunteers, who organize events, organize awards for recognition, and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.              Farber encourages applications from all qualified candidates who represent the diversity of Canada.       If you require any accommodations throughout the recruitment process — including alternate interview formats, accessible materials, or any other accommodations — we encourage you to contact us at careers@farbergroup.com.      We thank all candidates for submitting their resume; however, only those selected for an interview will be contacted.