Paid Media Performance Specialist

Who are we? For nearly 40 years, Bath Fitter has been perfecting its process to meet the needs and provide the best bathtubs for everyone. Our showers and bathtubs are made of shiny acrylic that is easy to clean and can be installed in just one day. Convenient Every day, the people at Bath Fitter strive to do better; to improve products and customers' lives. Our vision is to be an excellent employer and business partner. At Bath Fitter, we offer an engaged culture, a collaborative environment focused on mutual support, autonomy, and innovation. We are a growing organization that prioritizes employees and their quality of life. That's why we're proud to be certified as " Great Place to Work" & "Most Admired Corporate Cultures in Canada". In summary, what does the role entail? You will be our in-house expert in paid media performance, responsible for optimizing digital advertising investments to generate qualified leads across our North American franchise network. You will bridge strategy, execution, analytics, and cross-functional collaboration to support business growth. Why become a part of the Bath Fitter Team? Flexible schedule and telecommuting policy. Group insurance. Retirement plan with employer contribution. Paid vacation, personal days, and additional holidays during the festive season. Employee & corporate discounts. Develop expertise in Canadian and American markets. Hold a key position within the team. Gym at the St-Eustache headquarters. Bistro that will make you want to come to the office (varied, delicious meals subsidized by Bath Fitter). Employee assistance program. Social club. Many other benefits to discover by joining Bath Fitter What is the ideal profile for this position? University degree in Marketing, Business, or equivalent, with 3 to 5 years of hands-on experience in SEM and Paid Social (agency or client-side). Certified in Google Ads, Microsoft Ads, Meta Ads, and Google Analytics. Strong expertise in campaign setup, optimization, and performance improvement (CPC, CPA, keywords, negatives, bidding tools). Experience with tracking and measurement tools including Google Tag Manager and conversion/phone tracking (assets). Highly analytical and strategic thinker, able to turn data into clear insights and recommendations. Excellent bilingual communication skills, both verbal and written; proficiency in French is essential. As a Paid Media Performance Specialistwhat will your responsibilities be? Own and optimize lead generation performance across Google Ads, Microsoft Ads, and Meta Ads for multiple markets and audiences. Manage bidding strategies, budgets, and pacing to maximize conversions and cost efficiency (CPA, CPC, ROAS). Design and execute A/B tests across ads, creatives, audiences, and landing pages to continuously improve results. Monitor full-funnel performance including post-click behavior, call tracking, conversions, and CRM outcomes. Ensure accurate tracking, tagging, audience setup, and data integrity using Google Tag Manager and platform tools. Build and maintain performance dashboards and reporting frameworks; deliver actionable weekly and monthly insights. Collaborate with content, creative, SEO, and analytics teams to ensure alignment across campaigns and messaging. Stay current on paid media trends and best practices and identify opportunities to apply them within the organization. We believe life is too short to not be passionate about what we do every day. Note that we are first and foremost looking for an authentic person to help us achieve our mission. We look forward to meeting you Proficiency in French and English is required as the employee will be working with employees and clients in Canada and the United States. #LI-MG1#Goudreau #LI-Hybrid