Marketing Local Initiatives Specialist

Turn marketing data into real growth across local marketsWho are we? For nearly 40 years, Bath Fitter has been perfecting its process to meet the needs and provide the best bathtubs for everyone. Our showers and bathtubs are made of shiny acrylic that is easy to clean and can be installed in just one day. Convenient Every day, the people at Bath Fitter strive to do better; to improve products and customers' lives. Our vision is to be an excellent employer and business partner. At Bath Fitter, we offer an engaged culture, a collaborative environment focused on mutual support, autonomy, and innovation. We are a growing organization that prioritizes employees and their quality of life. That's why we're proud to be certified as " Great Place to Work" & "Most Admired Corporate Cultures in Canada". In summary, what does the role entail? The Local Performance Marketing Specialist is responsible for driving performance across our corporate retail locations by analyzing media results, optimizing local media plans, and ensuring investments deliver measurable business outcomes, specifically appointments booked at an efficient cost per appointment. Acting as the bridge between corporate marketing, media agencies, and retail operations, this role enables local markets to make data-driven decisions that accelerate growth. Why become a part of the Bath Fitter Team? Flexible schedule and telecommuting policy. Group insurance. Retirement plan with employer contribution. Paid vacation, personal days, and additional holidays during the festive season. Employee & corporate discounts. Develop expertise in Canadian and American markets. Hold a key position within the team. Gym at the St-Eustache headquarters. Bistro that will make you want to come to the office (varied, delicious meals subsidized by Bath Fitter). Employee assistance program. Social club. Many other benefits to discover by joining Bath Fitter What is the ideal profile for this position? 3-5 years of experience in performance marketing, media, or digital advertising Strong knowledge of paid media channels (search, social, display, video, TV/OTT) Experience working with multi-location, retail, or franchise environments Strong analytical skills with ability to translate data into recommendations Hands-on experience with analytics and performance dashboards (GA, Looker, etc.) Strong communication and stakeholder management skills Excellent bilingual communication skills, both verbal and written; proficiency in French is essential. As a Marketing Local Initiatives Specialist what will your responsibilities be? Define, track, and monitor KPIs focused on appointments and cost per appointment by channel and market Act as the main point of contact for assigned corporate locations, ensuring alignment with retail operations Develop and optimize paid media strategies across digital and traditional channels with agency partners Manage media budgets and ensure optimal allocation and ROI tracking Analyze campaign performance, identify optimization opportunities, and guide strategic decisions Partner with creative and brand teams to optimize messaging and creative based on performance insight Oversee campaign set-up, tracking, and data integrity (UTMs, tagging, landing pages, APIs) Share insights, performance results, and best practices with internal teams and local markets We believe life is too short to not be passionate about what we do every day. Note that we are first and foremost looking for an authentic person to help us achieve our mission. We look forward to meeting you Proficiency in French and English is required as the employee will be working with employees and clients in Canada and the United States. #LI-MG1#Goudreau