Customer Engagement Lead

What you'll doFor nearly 60 years, Sports Experts has inspired Quebecers to embrace an active lifestyle. With over 100 stores across the province, we offer a wide range of apparel, footwear, and sporting equipment from renowned and exclusive brands. As the destination to stay fit, live well, we take pride in our commitment to sports and outdoor communities, notably through our Atmosphere banner.The Customer engagement Lead defines and implements the annual newsletter strategy to maximize customer acquisition, engagement, and retention across the Sports Experts, Atmosphere, and Trio Hockey banners. Reporting to the Media and Go-To-Market Manager, this role serves as an internal expert and plays a key role in optimizing our customer database and journeys. This position requires a strong balance of strategic and analytic skills, and a deep understanding of the customer behaviors and the digital ecosystem. The Customer engagement Lead will be a cornerstone in developing our CRM initiatives, enabling content personalization, driving growth and contributing to the company’s business objectives.Key ResponsibilitiesDefinition and implementation of the annual newsletter channel strategy, including acquisition, segmentation, engagement, retention, and performance.Creation and optimization of customer journeys and automations.Management of subscriber lists and segmentationCreation of forms (contests, newsletter sign-ups, etc.) and templates.Management of external partners (CRM platform provider and agency).Budget management, including the development of the annual proposal and daily expense tracking.Special project Management:Analysis and evaluation of projects in terms of cost, resources and expected benefits.Weekly progress monitoring and timeline managementSupport throughout project execution.Performance analysis of the newsletter channel, communication of results to internal teams and leadership, and recommendations for actionable improvements.Contribution to the creation, writing and integration of daily newsletters.Development of strong relationships with internal partners to encourage best practice sharing and identify opportunities across banners.Strategic monitoring of market innovations and emerging trends. What you bringBachelor’s degree in marketing, communications, e-commerce, or a related field.5 to 6 years of experience in relationship marketingProficiency with CRM platformsFamiliarity with Google analytical tools (Analytics)Proficiency with Microsoft Office tools (Excel, PowerPoint, etc.).Solid understanding of the digital ecosystem and business challenges.Ability to manage multiple projects simultaneously and thrive in a fast-paced, ever-evolving environment.Strong analytical skills with the ability to translate data into actionable insights.Team player with curiosity, autonomy and resourcefulnessAbility to simplify complex concepts for various levels of management.Bilingual (French and English, spoken and written).Experience in retail (an asset).We’re always looking for great talent In addition to competitive pay, we offer:Comprehensive benefits and retirement programsPerformance incentives, Continuing Education ProgramsOther perks to support your well-beingCareer growth opportunities and product discountsOur typical hiring range is between $53,000 and $88,000. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.#LI-MM2This posting represents an existing vacancy within our organization.