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Director, Digital DTC Product Management, Prospr
2 weeks ago
Toronto, Canada Sun Life Full timeDirector, Digital DTC Product Management, Prospr Two days ago—be among the first 25 applicants. You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues—experts in their fields—who are eager to share their knowledge with you. Your...
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Director, Digital DTC Product Management, Prospr
2 weeks ago
Toronto, Canada Sun Life Full timeDirector, Digital DTC Product Management, ProsprTwo days ago—be among the first 25 applicants.You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues—experts in their fields—who are eager to share their knowledge with you. Your...
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Toronto, Canada Sun Life Full timeDirector, Digital DTC Product Management, ProsprTwo days ago—be among the first 25 applicants.You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues—experts in their fields—who are eager to share their knowledge with you. Your...
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Toronto, Canada Sun Life Financial Full timeYou are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...
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Toronto, Canada Sun Life Financial Full timeYou are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...
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Toronto, Canada Sun Life Financial Full timeYou are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...
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Director, Digital DTC Product Management, Prospr
2 weeks ago
Toronto, ON MJ H, Canada Sun Life Full timeYou are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...
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Director of DTC Digital Products
6 days ago
Toronto, Canada Sun Life Financial Full timeA leading financial services provider in Toronto is seeking a Director of Digital DTC Product Management. This role focuses on spearheading product strategy for a hybrid advice platform in the insurance and wealth sector, enhancing customer experience through innovative digital solutions. Candidates should possess a strong background in product development...
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Director of DTC Digital Products
2 weeks ago
Toronto, Canada Sun Life Financial Full timeA leading financial services provider in Toronto is seeking a Director of Digital DTC Product Management. This role focuses on spearheading product strategy for a hybrid advice platform in the insurance and wealth sector, enhancing customer experience through innovative digital solutions. Candidates should possess a strong background in product development...
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Director of DTC Digital Products
2 weeks ago
Toronto, Canada Sun Life Financial Full timeA leading financial services provider in Toronto is seeking a Director of Digital DTC Product Management. This role focuses on spearheading product strategy for a hybrid advice platform in the insurance and wealth sector, enhancing customer experience through innovative digital solutions. Candidates should possess a strong background in product development...
Director, Digital DTC Product Management, Prospr
3 weeks ago
Job Description :Role OverviewWe are seeking an exceptional and forward-thinking Director of Digital DTC Product Management to spearhead our product strategy and roadmap for our hybrid advice platform (spanning insurance and wealth). This pivotal role will be instrumental in driving innovation, enhancing customer experience, and achieving ambitious business objectives through our digital offerings.As the Director, you will lead the charge in developing and implementing cutting-edge technological solutions that position our company at the forefront of the DTC insurance and wealth industry. Your responsibilities will include orchestrating a comprehensive product strategy that seamlessly integrates advanced technology with superior customer experiences, while managing and optimizing the end-to-end digital experience.Candidates will have:extensive experience in both 0-1 (ideation to launch) and 1-n (scaling and optimization) product development phases, with a preference to those with digital start-up environments. You should be adept at taking products from conception to market success, as well as scaling and optimizing products and teams for growth.demonstrated experience doing so in a DTC (Direct to Consumer) market business model. In this role, you will leverage your start-up mindset and enterprise-level experience to foster innovation, drive rapid product development, and ensure the successful scaling of our digital offerings. Your ability to work at both strategic and granular levels, from detailed requirements writing through to high-level strategy formulation, will be essential in leading our product teams and delivering exceptional value to our customers.Key ResponsibilitiesProduct Strategy and Vision:Develop and communicate a compelling product vision aligned with organizational goals and market trendsCreate and oversee strategic roadmaps for the journey/platform, balancing client needs, business objectives, and technical feasibilityCollaborate with senior leadership to ensure product strategy supports overall business directionEnd-to-End Experience Management:Oversee the entire digital product lifecycle, from conception to post-launch optimizationContinuously analyse and improve end-to-end customer journey (including optimization of conversion rates) ensuring profitability and growth of the DTC platformDetailed Product Development:Lead the product development process from granular requirements writing through to high-level strategy formulationEnsure meticulous attention to detail in all aspects of product development, from user stories to technical specificationsImplement and oversee quality assurance processes to maintain product excellenceMarketing Optimization and Cost Efficiency:Work closely with marketing teams to optimize customer acquisition strategiesFocus on improving key metrics such as Cost Per Lead (CPL) and Customer Acquisition Cost (CAC)Implement data-driven strategies to enhance marketing ROI and reduce acquisition costsTechnology and Data Leadership:Maintain deep understanding of existing and emerging technologies relevant to the insurance industryEnsure consideration of all technical layers in product planning and executionLead efforts in data stewardship, identifying and addressing data gaps across the product portfolioAgile and Delivery Excellence:Remove systemic impediments to accelerate product deliveryEstablish risk management frameworks and coach teams on balancing risk with desired outcomesFoster a culture of experimentation and hypothesis-driven approach in product developmentPerformance and Financial Management:Set and track measurable outcomes aligned with organizational objectivesChampion data-driven decision making in product choices and prioritizationDevelop multi-year financial models to guide investment decisions and communicate ROI to senior leadershipCross-Functional Collaboration:Work closely with business strategy, marketing and operations teams to ensure alignment of product strategy with broader business goalsFoster inclusive leadership by integrating diverse perspectives in product developmentRequired CompetenciesProduct Development Expertise:Proven ability to work at a highly detailed level, from requirements writing to strategy developmentExperience in both 0-1 (ideation to launch) and 1-n (scaling and optimization) product development phasesStrong technical acumen with knowledge of cloud platforms, AI/ML, and event-driven architecturesClient Obsessed:Expertise in embedding client needs into product roadmapsStrong product evangelism skills with the ability to inspire engagement across teamsProficiency in orchestrating complex product launchesTech Fluency:Ability to understand end-to-end product architecture and supporting technologiesExpertise in data stewardship and identifying data dependenciesAccelerated Delivery:Proven track record as an Agile championExperience in product risk mitigation and managementStrong advocate for experimentation and hypothesis-driven approachMeasurable Impact:Ability to set and track outcome-based metricsExpertise in data-driven prioritization and decision makingProficiency in financial modeling and communicating ROIFuture Vision:Capability to create and advocate for a cohesive product visionExperience in developing strategic roadmaps aligned with market trends and business goalsCommitment to inclusive leadership and fostering cross-functional collaborationQualificationsBachelor's degree in Computer Science, Business, or related field; MBA preferred10+ years of experience in product management, with at least 5 years in a leadership roleProven track record in digital product development, preferably in the insurance or fintech industryDeep understanding of the DTC market and digital P&L managementExperience working in start-up environments preferred, taking products from conception to market successStrong understanding of agile methodologies and digital product development lifecycleExcellent communication, presentation, and stakeholder management skillsDemonstrated ability to lead and mentor high-performing teamsIf you are passionate about driving digital innovation in the insurance industry, have a proven track record of delivering impactful DTC products, and excel at optimizing the full acquisition funnel, we encourage you to apply for this exciting opportunity to shape the future of our digital advice platform.What’s in it for you?Great Place to Work® Certified for Most Trusted Executive Team in Canada – 2025, 2024 and 2023Great Place to Work® Certified for Best Workplaces in Canada - 2025Canada Order of Excellence for Mental Health at Work® certification from Excellence Canada. Sun Life is one of only four companies in Canada to ever receive this certification – 2024Top Work Places® for Remote Work – Monster Canada - 2024Great Place to Work® Certified for Best Workplaces in Canada – 2024 and 2022Great Place to Work® Certified for Best Workplaces for Women in Canada - 2024Flexible hybrid work model.
