Director, Digital DTC Product Management, Prospr

Director, Digital DTC Product Management, ProsprTwo days ago—be among the first 25 applicants.You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues—experts in their fields—who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our clients, who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities worldwide.Job DescriptionWe are seeking an exceptional and forward‑thinking Director of Digital DTC Product Management to spearhead our product strategy and roadmap for our hybrid advice platform, spanning insurance and wealth. This pivotal role will drive innovation, enhance customer experience, and achieve ambitious business objectives through our digital offerings.Role OverviewAs the Director, you will lead the charge in developing and implementing cutting‑edge technological solutions that position our company at the forefront of the DTC insurance and wealth industry. Your responsibilities include orchestrating a comprehensive product strategy that integrates advanced technology with superior customer experiences while managing and optimizing the end‑to‑end digital experience.Key ResponsibilitiesProduct Strategy and VisionDevelop and communicate a compelling product vision aligned with organizational goals and market trendsCreate and oversee strategic roadmaps for the journey/platform, balancing client needs, business objectives, and technical feasibilityCollaborate with senior leadership to ensure product strategy supports overall business directionEnd‑to‑End Experience ManagementOversee the entire digital product lifecycle, from conception to post‑launch optimizationContinuously analyze and improve end‑to‑end customer journey, including optimisation of conversion rates, ensuring profitability and growth of the DTC platformDetailed Product DevelopmentLead the product development process from granular requirements writing through to high‑level strategy formulationEnsure meticulous attention to detail in all aspects of product development, from user stories to technical specificationsImplement and oversee quality assurance processes to maintain product excellenceMarketing Optimization and Cost EfficiencyWork closely with marketing teams to optimise customer acquisition strategiesFocus on improving key metrics such as CPL and CACImplement data‑driven strategies to enhance marketing ROI and reduce acquisition costsTechnology and Data LeadershipMaintain deep understanding of existing and emerging technologies relevant to the insurance industryEnsure consideration of all technical layers in product planning and executionLead efforts in data stewardship, identify and address data gaps across the product portfolioAgile and Delivery ExcellenceRemove systemic impediments to accelerate product deliveryEstablish risk management frameworks and coach teams on balancing risk with desired outcomesFoster a culture of experimentation and hypothesis‑driven approach in product developmentPerformance and Financial ManagementSet and track measurable outcomes aligned with organisational objectivesChampion data‑driven decision making in product choices and prioritisationDevelop multi‑year financial models to guide investment decisions and communicate ROI to senior leadershipCross‑Functional CollaborationWork closely with business strategy, marketing and operations teams to ensure alignment of product strategy with broader business goalsFoster inclusive leadership by integrating diverse perspectives in product developmentRequired CompetenciesProduct Development ExpertiseProven ability at a highly detailed level, from requirements writing to strategy developmentExperience in both 0‑1 (ideation to launch) and 1‑n (scaling and optimisation) product development phasesStrong technical acumen with knowledge of cloud platforms, AI/ML, and event‑driven architecturesClient ObsessedExpertise in embedding client needs into product roadmapsStrong product evangelism skills with the ability to inspire engagement across teamsProficiency in orchestrating complex product launchesTech FluencyAbility to understand end‑to‑end product architecture and supporting technologiesExpertise in data stewardship and identifying data dependenciesAccelerated DeliveryProven track record as an Agile championExperience in product risk mitigation and managementStrong advocate for experimentation and hypothesis‑driven approachMeasurable ImpactAbility to set and track outcome‑based metricsExpertise in data‑driven prioritisation and decision makingProficiency in financial modelling and communicating ROIFuture VisionCapability to create and advocate for a cohesive product visionExperience in developing strategic roadmaps aligned with market trends and business goalsCommitment to inclusive leadership and fostering cross‑functional collaborationQualificationsBachelor's degree in Computer Science, Business or related field; MBA preferred10+ years of experience in product management, with at least 5 years in a leadership roleProven track record in digital product development, preferably in the insurance or fintech industryDeep understanding of the DTC market and digital P&L managementExperience working in start‑up environments preferred, taking products from conception to market successStrong understanding of agile methodologies and digital product development lifecycleExcellent communication, presentation and stakeholder management skillsDemonstrated ability to lead and mentor high‑performing teamsIf you are passionate about driving digital innovation in the insurance industry, have a proven track record of delivering impactful DTC products, and excel at optimising the full acquisition funnel, we encourage you to apply for this exciting opportunity to shape the future of our digital advice platform.What’s in it for you?Great Place to Work Certified for Most Trusted Executive Team in Canada – 2025, 2024 and 2023Great Place to Work Certified for Best Workplaces in Canada – 2025Canada Order of Excellence for Mental Health at Work certification from Excellence Canada. The company is one of only four in Canada to ever receive this certification – 2024Top Work Places for Remote Work – Monster Canada – 2024Great Place to Work Certified for Best Workplaces in Canada – 2024 and 2022Great Place to Work Certified for Best Workplaces for Women in Canada – 2024Flexible hybrid work modelPension, stock and savings programmes to help build and enhance your future financial securityWork and professional development that is united by our purpose: to help clients and employees achieve lifetime financial security and live healthier livesA friendly, collaborative and inclusive cultureBe part of our continuous improvement journey in developing the next greatest digital enterprise experienceCompetitive salary and bonus structure influenced by market range dataThe opportunity to move along a variety of career paths with amazing networking potentialBase Pay range: 125,000 – 195,000. The base pay may vary depending on the work location of the successful candidate or other factors. In addition to base pay, eligible employees participate in incentive plans, with payment discretionary and subject to individual and company performance. Certain sales‑focused roles have sales incentive plans based on individual or group sales results.Diversity and inclusion are at the core of our values. We welcome applications from qualified individuals from all backgrounds. Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may email a request to thebright side@sunlife.com.We are proud to be a hybrid organisation that offers employees the choice and flexibility to work from office and virtually, based on the business, client and employee needs.We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.Thank you for showing interest in this position. Only those selected for an interview will be contacted.Posting End Date: 04/01/2026 #J-18808-Ljbffr