Marketing Manager
4 days ago
Job Summary:Who are we? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 550 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. .Who are you? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on The Role: As part of the Marketing team, you will oversee all aspects of the marketing of concerts and events with a strong focus on promotions and relationship management.Responsibilities:Quarterback the execution of self/co-promoted events as assigned; create and foster positive working relationships with partners and clients.Negotiate, develop, and execute marketing plans, including collaborating with paid marketing department and various other external and internal partners.Liaise with partners to determine and plan on-sale dates and sales budgets; oversee the Event Marketing OperationDevelop and maintain relationships with media promotions departments and other industry professionalsCreate, negotiate, and execute individual promotional initiatives with media and sponsors; assist during the night of showCoordinate in-house advertising initiatives for all live events and assist with publicity strategies where applicableDevelop and execute social media marketing plans in addition to traditional media promotions for events as assignedOrder, manage, and coordinate creative for marketing campaigns, including for paid, organic, and promotional purposesAttend shows and occasionally capture contentWork with team members to develop and present exciting pitches for artists and partnersParticipate in special event projects and perform other related duties as requestedQualifications:A minimum of 2 years related experience in a marketing or music industry-related positionAn understanding of Advertising and Promotional principlesProven ability to listen, understand and communicate effectivelyDemonstrated ability to build and develop professional relationshipsKnowledge in social media and best practicesAbility to take direction while also displaying strong personal initiativeA creative thinker and self-starterAvailable to work evenings and weekends as requiredA positive, winning attitude, incorporating integrity, confidentiality and discretionAbility to work well within a team environmentInterest in a variety of music genres and live events, particularly in electronic musicPhysical Requirements/Work Environment Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.Employment Equity Live Nation Canada strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by provincial and/or federal law. Accommodations for candidates with disabilities are available on request during all aspects of the recruitment and selection process. If accommodation is needed during the recruitment and selection process, please contact us and we will work with you to meet your accessibility needs.Hiring Practices The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all-inclusive, and can be modified at any time if requested by management.
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