Manager, Marketing

Manager, Marketing & Events Tracking Code Job Description The Centre for Aging + Brain Health Innovation has an exciting opportunity for a Manager, Marketing & Events Posting Number: 9474 Position Type: Permanent Full-Time Shift Type: Days Bi-Weekly Hours: 70hrs, 7hrs/shift Union: Non-Union: Date Posted: 12th January 2026 Internal Posting Closing Date: January 20, 2026 About Us: The Centre for Aging + Brain Health Innovation (CABHI), powered by Baycrest, is at the forefront of driving innovation in aging and brain health. Guided by our vision of a world where every older person lives with purpose, fulfilment, and dignity, we work to drive the development and adoption of transformative aging and brain health innovations. We accelerate innovation adoption by connecting innovators with those who will benefit most from their solutions: older persons, caregivers, clinicians, and system partners. To date, we have supported over 500 solutions that help older persons, including those impacted by dementia, live healthier, more meaningful lives. At CABHI, we are building a future where aging is shaped by lived experience, powered by innovation, and driven by system-wide collaboration. Job Summary: The CABHI Marketing and Communications (MarComm) team is responsible for developing and executing marketing and communication strategies for a wide range of internal and external audiences to support CABHI’s operational plan, business goals, strategic objectives, and brand awareness. The team manages and strengthens CABHI’s reputation, including its social and digital media presence, public events, strategic storytelling, media relations, marketing initiatives, and audience engagement.  Reporting to the Director of Marketing & Communications, the Manager, Marketing & Events works closely with the MarComm team and across the organization to strengthen CABHI’s brand and visibility by delivering high-quality marketing campaigns, initiatives, and events that showcase CABHI’s impact in aging and brain health innovation. This role is responsible for planning and executing events such as innovation showcases, conferences, pitch competitions, and community activations, while ensuring alignment with CABHI’s brand identity and strategic communications priorities. Responsibilities include, but are not limited to: ·Marketing Campaigns & Branding oSupport development and rollout of creative marketing campaigns for CABHI programs, initiatives, events, and partnerships. oCreate and manage promotional products and materials (print, digital, multimedia) for events and campaigns. oIdentify strategies that leverage digital and social media channels to maximize reach and engagement of CABHI content. oCollaborate with communications team members to ensure consistent messaging and brand identity across platforms. oProvide marketing acceleration services to CABHI innovators/partners as needed.  ·Event & Team Management oPlan, organize, and execute CABHI-hosted events such as innovation showcases, pitch competitions, national and international activations. oManage Events & Design Coordinator to ensure the completion of CABHI hosted events and marketing materials efficiently and effectively. oCoordinate logistics for CABHI’s participation in external conferences and exhibitions, including booth design, speaker support, and promotional activities. oManage budgets, timelines, vendors, and contracts to ensure seamless event delivery in alignment with CABHI’s processes and procedures. oDevelop post-event reports and evaluations that capture outcomes, insights, and impact. ·Internal & External Stakeholder Engagement oWork closely with internal teams (e.g., MarComm, Knowledge Mobilization, Programs, Business Development, and Partnerships) to ensure events and campaigns effectively engage target stakeholders. oLiaise with external partners, sponsors, suppliers, and exhibitors to build collaborative event opportunities. oRepresent CABHI at sector events, fostering relationships and identifying opportunities to amplify CABHI’s presence. ·Measurement & Reporting oTrack event attendance, digital engagement, and marketing campaign performance. oProvide regular reports and recommendations to the Director of Marketing & Communications and leadership team to drive strategic improvements oCoordinate with the Operations and Corporate Performance teams to align reporting metrics. o