Marketing Account Specialist, Venues

About The PositionJoin a dynamic and innovative team as a Marketing Account Specialist, Venues at Explore Edmonton, where you’ll be at the heart of marketing campaigns, website optimization, and much more Reporting to the Marketing Account Manager, Venues, you will play a key role in supporting Explore Edmonton’s Global Marketing team, focusing on two iconic venues: Edmonton Convention Centre and Edmonton EXPO Centre. In this exciting role, you’ll collaborate with passionate team members to drive impactful marketing initiatives, boost revenue, and elevate brand engagement for both venues. Be part of a vibrant team working to enhance stakeholder value and create lasting connections with the Edmonton EXPO Centre and Edmonton Convention Centre brands What You’ll DoPartner with the Marketing Account Manager, Venues, to plan and execute cutting-edge, dynamic marketing campaigns and initiatives for Explore Edmonton’s iconic venues: Edmonton Convention Centre and Edmonton EXPO Centre.Support project development with 50-60% of time spent delivering marketing projects in collaboration with Global Marketing and Venues teams.Play a pivotal role in supporting regional campaign activities, event marketing plans, partnership opportunities, and venue-specific marketing initiatives.Support media buying, invoicing, campaign monitoring, and ad management, collaborating with the creative team to meet deadlines and handle online ad purchases.Take the lead in crafting and executing innovative email marketing campaigns and strategies for both venues.Take the lead in supporting Sustainability initiatives across Explore Edmonton as the primary marketing contact.Assist in the seamless execution of owned events, ensuring every detail aligns with the campaign vision.Develop insightful post-campaign reports to measure success and impact.Work closely with the Brand Manager to support the development of creative concepts for all campaigns.Oversee major project initiatives for both venues, including video production, website development, campaign planning, and much more.Stay in tune with the priorities of individual departments for theEdmonton Convention Centre andEdmonton EXPO Centre, ensuring clear and effective communication with internal teams.Contribute to the creation of annual marketing plans and strategies for both venues, ensuring alignment with broader goals.Activate the full range of internal marketing services to execute high-impact projects and campaigns.What You Will Bring:Post-secondary education in business (marketing),or communications, preferred.1-3 years of marketing experience, with experience in event, venue, tourism or hospitality social media considered an asset.A keen eye for detail and exceptional grammar, writing, and editing skills, along with a strong understanding of online, traditional, and cutting-edge marketing practices.A solid understanding of how to translate campaign analytics into actionable insights.The ability to work well in a team environment and collaborate to find solutions.Eagerness and passion for all things Edmonton.Proficiency in Microsoft Office Suite and familiarity with tools such as Google Analytics, Google AdWords, and Facebook Ad Manager is considered an asset. Experience with Canva, CMS programs (Craft, WordPress, Squarespace), or project management software (e.g., Asana) would be an asset.The ability to manage a budget with signing authority up to$1,000, and create campaigns that drive growth in the tourism and event industries.About UsWe are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy. Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units’ market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.