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Field and Events Marketing Manager
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Field and Events Marketing Manager
2 weeks ago
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.Proactive security starts here. Position Summary: The Field and Events Marketing Manager is responsible for owning the end-to-end field event experience in Canada in partnership with the Growth Marketing Leader. From pre-event planning and alignment with Sales leadership to post-event follow-up strategies that drive conversion and measurable ROI. This role focuses on creating high-impact, account-based marketing programs that fuel pipeline growth and customer expansion across the region.You will fully manage event strategies, ensuring seamless alignment with sales objectives and delivering compelling experiences that convert leads into opportunities. This includes developing integrated campaigns around flagship events, regional field activities, and executive experiences that resonate with target accounts and decision-makers.AI in Marketing Initiatives:This role leverages AI-powered tools to personalize outreach, optimize campaign performance, and analyze engagement data for smarter decision-making. From predictive analytics to automated follow-up workflows, AI will be used to scale impact and deliver hyper-relevant experiences that accelerate pipeline.Responsibilities: Design and execute field event strategies that create memorable customer experiences and drive measurable outcomes.Own pre-event planning, including audience segmentation, messaging alignment, and engagement tactics.Lead post-event follow-up strategies, ensuring timely, personalized outreach that converts interest into pipeline.Partner with Sales, Channel, and Operations to align marketing activities with regional growth objectives.Use AI-driven insights to optimize event themes and targets, campaigns, personalize content, and predict engagement trends.Track and report on ROI, pipeline impact, and conversion metrics for all regional programs.Qualifications:Proven field/regional marketing experience in technology or cybersecurity sectors (3+ years).Expertise in event marketing, customer experience design, and post-event conversion strategiesStrong understanding of account-based marketing (ABM) and integrated campaign executionEnthusiastic interest in AI tools for marketing automation, personalization, and analyticsExcellent collaboration, communication, and project management skillsProficiency in marketing automation tools and CRM systems.Comfortable applying design principles to produce visually appealing graphics and marketing assetsInbox zero mentalityMust be based in Canada and able to travel regionally for eventsFluency in both English and French What We Offer You: You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family. Here some of the top-rated benefits that employees enjoy today:Comprehensive health benefits and paid time off package Pre-partum, maternity, parental, medical leave and adoption assistance Mental Health Wellness Program & Annual Wellness Incentive Telehealth Virtual Health Services Retirement Savings Programs with company match Collaborative and innovative culture Trend Micro Canada has been recognized as one of the National Capital Region's Top Employers. We're committed to fostering a diverse, inclusive, and genuine workplace. We are committed to fostering a professional, respectful, and inclusive work environment that promotes collaboration and high performance. We value diverse backgrounds and perspectives and welcome candidates who bring unique strengths and experiences. If you’re excited about this role and believe you can contribute and grow with us, we encourage you to apply. Be Passionate. Be Innovative. Be a Trender. No sponsorship will be provided for work permit applications or renewals for this position now or in the future. #LI-VC1At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
