Media Specialist, Digital performance

2 days ago

Laval, Canada FGL Sports Ltd. Full time

What you'll doThe Media Specialist – Digital Performance is responsible for both the day-to-day execution and strategic oversight of performance media campaigns (SEM, social, display) for the Sports Experts, Atmosphere and Trio Hockey banners. Reporting to the Media Lead, this role collaborates closely with our external agencies to drive continuous optimization, manage budgets effectively, and monitor key performance indicators. The specialist plays a key role in analyzing campaign results, aligning media strategies with business objectives, and fostering innovation to enhance our tactics and maximize impact.Oversee the daily management of performance media campaigns (SEM, social, display).Collaborate with the agency to optimize strategies and tactics aligned with business objectives.Manage media budgets and track spending (purchase orders, invoicing, etc.).Lead the affiliate program, including partner relationship, budget oversight, performance tracking, and optimization.Coordinate the delivery of campaign content in collaboration with internal content teams.Analyze performance data and translate insights into actionable recommendations.Share and present campaign results to internal teams and senior leadership.Plan and execute tests for new media tactics.Configure media platforms based on business needs and emerging innovations (Meta, Search Ads 360, TikTok, GTM, etc.).Actively contribute to special digital projects and media innovation initiatives.Support audience strategy development and create relevant audience segments using internal tools.What you bringBachelor’s degree in marketing, communications, e-commerce, or a related fieldMinimum of 5 years of experience in digital media, either in an agency and/or in a corporate environmentStrong understanding of the digital ecosystem and media platformsExpertise in Google tools (Tag Manager, Adwords, GA4, Looker), programmatic platforms (DV360), and social media tools (Meta, TikTok, etc.)Knowledge of Microsoft Office tools (Excel, PowerPoint, etc.)Knowledge of HTML (an asset)Ability to manage multiple projects and navigate technical platform configurationsStrong understanding of business goals and the ability to translate them into actionable media strategiesExcellent analytical and communication skills (able to simplify complex topics clearly)Strong team player with the ability to collaborate across internal and external partnersCurious, autonomous, resourceful, and passionate about digitalExperience in retail (an asset)Bilingual (French and English, spoken and written)#LI-MM2

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