Marketing Analyst
2 days ago
LatentView Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, fuel machine learning capabilities and support artificial intelligence initiatives, LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions, and turn unstructured data into valuable business assets.
Description:We are looking for a Marketing Analyst with 5+ years of experience. The role focuses on using data to optimize marketing strategies and measure campaign effectiveness.
Responsibilities:- Data Collection & Integration: Gathering and cleaning data from multiple marketing channels.
- Customer Segmentation: Using clustering techniques to identify target groups.
- Predictive Modelling: Developing models to forecast customer behavior and campaign outcomes.
- Campaign Analysis: Measuring campaign performance using A/B testing and attribution models.
- Data Visualization & Reporting: Creating dashboards and reports for stakeholders.
- Optimization & Personalization: Applying machine learning for content personalization and budget optimization.
- Marketing Analytics, reporting
- SQL, Data Science
At LatentView Analytics, we value a diverse, inclusive workforce and provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
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