Media Planning Specialist

4 weeks ago

Toronto, Canada Klick Health Full time

About Klick Health

Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing.

If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick

Job Details

Our media team is responsible for developing and delivering digital media campaigns to reach healthcare audiences (patients and service providers) in the US. Klick's goal is to shape the future of digital health. We're looking for a Media Planning Specialist to join our team immediately. This role is right for you if you are passionate about what’s possible in digital media today and if you're always on the lookout for what might be possible tomorrow.

The Media Planning Specialist is a digital media subject matter expert who develops thoroughly researched, well supported media plans for clients; flawlessly implements/executes recommendations with the support of our Media Operations team.

You'll bring at least 3+ years of media planning/execution experience to the table, ideally for the US market, preferably in pharma or health-related products. You have the creativity and drive to reach for big ideas and the stamina to sweat the details.

When you come in to meet with us, we would love to hear about your experience developing digital media plans that drive results, your approach to working with media vendors, and insights into your media performance reporting and analysis acumen.

Key Responsibilities:
  • Media Strategy Development: Turn data into information to assist in strategy development.
  • Determine recommended media channel mix for campaigns.
  • Allocate budgets by media channel and monitor spending regularly.
  • Optimize ad campaigns based on approved metrics/KPIs.
  • Evaluate the success of media strategies and campaigns, providing insights and recommendations.
  • Collaboration and Leadership: Build and nurture relationships with media vendors.
  • Mentor and guide Media Planning Coordinators.
  • Collaborate with Ad Operations, Media Finance, and other teams.
  • Execution and Optimization: Lead budget management and reporting.
  • Support reconciliation of discrepancies with vendor partners.
  • Professional Growth and Innovation: Learn and follow best practices in media planning and execution.
  • Set SMART goals for professional development.
  • Support new business development initiatives.
Key Qualifications:
  • 3+ years of media planning experience, strong emphasis on digital media.
  • Experience in the healthcare or pharmaceutical industry is an asset.
  • Draw relevant insights from data to optimize campaigns.
  • Communicate and collaborate effectively with colleagues and clients.
  • Develop and deliver effective presentations.

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We strongly encourage members of historically underrepresented communities to apply. We’re committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com.

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