Manager, Member Research

6 days ago

Edmonton, Canada Alberta Motor Association Full time

For you, understanding consumer behavior is more than just a job—it's a passion. You thrive on diving deep into research, uncovering insights that others might miss. Your expertise in customer motivation and psychology allows you to decode what drives consumer decisions. You excel in conducting focus groups, ensuring every voice is heard and every nuance is captured. Your dedication to data integrity ensures that every piece of information is accurate and reliable. You have a special knack for understanding the unique needs of Albertans. You don't just collect data; you dig into the root causes of issues, transforming information into actionable insights that drive strategic decisions. Your ability to communicate complex findings in a clear and compelling way empowers others to make informed choices.

As the Manager, Member Research, you’d make up one-third of the Research Center of Excellence, collaborating with the Market Research and Business Insights teams to put forward recommendations to best serve Albertans and our member base. You’ll lead research efforts to develop first-party data that would inform or guide the business strategies of the various AMA business units.

WHAT MOVES YOU
  • You're a problem-solver with a knack for analyzing issues and finding the perfect solution.
  • You’re creative when it comes to sourcing information and evidence to support findings.
  • Your relentlessness in finding sources of information is hard to come by – and we like that about you
  • You’re a spirited team leader who knows how to motivate your team to get results.
  • You’re an excellent communicator (both written and verbal) with the ability to understand the needs of non-technical business owners.
  • You’re able to easily digest large sets of data for statistical analysis and relevancy.
  • You don’t need anyone to light a fire under you. You know what needs doing and you get it done.
WHAT YOU’LL DO
  • Report to the Vice President, Marketing.
  • Design and implement comprehensive research strategies that align with Association goals.
  • Lead and mentor a team of researchers and analysts to execute research projects using best practices in marketing research processes.
  • Analyze customer data using statistical tools to identify market trends and leverage data insights to enhance member experience.
  • Collaborate with marketing and operations teams to translate insights and research findings into actionable strategies for AMA leaders.
  • Plan, implement, manage, and communicate budget and resources for research projects.
  • Work closely with member-facing teams to derive meaningful insights, trends, salient marketplace changes, and opportunities for improvement.
  • Present findings to business leaders and key stakeholders with recommendations using evidence-based strategies.
  • Ensure compliance with data privacy regulations and ethical research guidelines to protect member privacy and Association integrity.
WHAT YOU’VE DONE
  • You have a post-secondary education in Customer Research, Market Research, Business, Economics, Statistics, Psychology, or a related discipline and/or equivalent experience.
  • You’re no newbie – you already have at least eight years of experience in data research managing medium to large-sized research projects.
  • You have five years of management experience in a research or business management environment.
  • You’re experienced working with and managing third-party partners and vendors.
  • You have training and/or experience in statistical analysis and conducting primary and secondary customer research.
WHAT YOU’LL GET
  • Work with a diverse and passionate marketing team.
  • Work for one of the most trusted brands in Canada.
  • Competitive salary.
  • Flexible benefits.
  • Outstanding employer-paid retirement savings plan.
  • Great AMA discounts
  • Unlimited learning opportunities.
  • Paid vacation and other paid time off including a volunteer day and Me-Day.
WORK MODEL:

Hybrid-Light

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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