Amazon Specialist
2 weeks ago
Position Summary:
We are seeking an experienced Amazon Specialist to manage and optimize our presence on Amazon for the company’s many brands, ensuring our products reach the right customers and drive maximum profitability. The ideal candidate will be well-versed in Amazon Seller Central and Vendor Central, with a strong understanding of Amazon advertising, analytics, and inventory management.
This role involves executing strategies to enhance product visibility, manage listings, drive traffic, and increase conversions. The Amazon Specialist will collaborate with marketing, sales, and analytics teams to ensure a seamless customer experience and meet sales targets.
Key Responsibilities:- Advertising & Promotions :
- Plan and execute Amazon PPC campaigns to drive traffic and sales.
- Monitor and adjust bids, keywords, and targeting strategies for optimal ROI.
- Manage promotional campaigns, coupons, and deals to boost sales.
- Marketplace Management :
- Manage all aspects of the Amazon Seller/Vendor Central platforms.
- Create and optimize product listings, including titles, descriptions, images, keywords, and working with the design team to deliver A+ content.
- Analytics & Reporting:
- Track and analyze performance metrics, including sales, impressions, clickthrough rates, and conversion rates.
- Generate reports on campaign performance and product rankings, identifying areas for improvement.
Inventory & Fulfillment:
- Manage FBA and FBM processes, ensuring compliance with Amazon's requirements.
- Customer Experience:
- Monitor and respond to customer reviews and feedback.
- Address any issues related to product listings, returns, or customer complaints.
- Compliance & Policy :
- Stay updated on Amazon’s policies and ensure all listings and practices comply with their guidelines.
- Implement strategies to mitigate risks of account suspension or listing removal.
- Bachelor’s degree in marketing, Business, or a related field (preferred).
- 2+ years of experience managing Amazon Seller/Vendor Central accounts.
- Proven track record of driving sales and profitability through Amazon.
- Strong understanding of Amazon PPC, SEO, and keyword optimization.
- Strong knowledge of tools such as Helium 10, Jungle Scout, or similar.
- Familiar with obtaining Brand Registry.
- Experience with Channel Advisor (Rithum) and managing the platform is an asset.
- Excellent analytical skills with proficiency in Excel and data analysis.
- Strong project management and organizational skills.
- Ability to work collaboratively across departments and present monthly performance to divisions.
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