Social Copywriter

3 days ago

Toronto, Canada Corus Entertainment Full time

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day. Our culture and our people are what make us, US. We have a passion to connect with the world around us: to express, to share, to be part of people's lives. Our award-winning culture is an expression of who we are, what we do, and how we thrive. Our values describe our culture in action. They outline how we achieve our goals, work together, engage with partners, and interact in our communities. At Corus, we Win Together, Think Beyond, Make it Happen, Learn Every Day and Show We Care.

Ready to join US?

Division: Soda

Work Status: Full Time (hybrid)

Location: Toronto, ON

About the Role:

This role will be part of so.da, Corus’ social digital agency, which supports many of Canada’s leading brands with their social strategy and content. Reporting to the Social Editorial Lead, the Copywriter/Community Manager will be responsible for leading and implementing effective community management strategies, building social communities, delivering quality interactions, and developing compelling copy that drives results. You will work closely with the Strategist, and our social content studio to develop strong creative with a consistent voice to deploy on our clients’ owned and operated social accounts.

You will contribute by:
  • Develop and execute community management strategies that align with clients' marketing objectives and brand guidelines.
  • Oversee the day-to-day management of our clients’ social communities through timely and consistent engagement across various platforms.
  • Create effective, engaging, and compelling social-first copy & creative.
  • Maintain & champion brand’s tone of voice, and uphold community management best practices.
  • Build our communities, drive engagement/conversation, and grow audiences.
  • Collaborate with strategist to conceptualize and create innovative, effective and on-brand messaging across all social platforms.
  • Execute always-on social content, campaigns, and ad-hoc requests as outlined by the Social Strategist/Manager.
  • Lead real-time optimization of content, and identify agile opportunities.
  • Apply social and competitive insights to support content creation and posting strategy.
  • Partner with Analyst and Strategist to develop and present reports on community highlights and engagement, providing strategic recommendations for continuous improvement.
  • Act as an advisor to stakeholders, communicating best practice guidelines, social policies and training.
  • Keep abreast of industry trends and algorithm changes to inform approach and drive performance.
  • Source User Generated Content to help drive audience engagement and drive results.
  • Lead contesting initiatives to drive engagements and growth, including selection and outreach of winners.
Skills and Experience you will bring:
  • 3 years’ experience building social audiences and driving social performance.
  • Creation, optimization and adaptation in a nimble industry.
  • Demonstrated expertise in supporting data-driven social media strategy and execution.
  • Deep understanding of various platform algorithms, social analytics and social listening tools.
  • Strong interpersonal skills. Must be able to work collaboratively with internal and external stakeholders, meaningfully contribute to the team, and prioritize group needs.
  • In-depth knowledge of established and emerging social platforms (and how they can be utilized to the benefit of brand and business).
  • Knowledge of the influencer marketing space in North America.
  • A passion for pop culture, entertainment, and social media.
  • Agency experience is an asset.
  • Ability to speak, and/or write French, and understanding of the Quebec market is considered an asset.

Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities. Want to learn more? Have a look at our Diversity, Equity and Inclusion Action Plan and Sustainability Report for more information on our approach to People, Planet and Responsibility. We want our workforce to reflect the full diversity of communities across Canada. We are committed to providing an accessible experience for candidates of all abilities. Please let your recruiter or the hiring manager know if you require any adjustments throughout the recruitment process or email us in confidence at accessibility@corusent.com.

How to Apply:
  • No phone calls please. Only those selected for an interview will be contacted.

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