Sales Development Representative

Location: Hybrid – Edmonton, AB (3 days/week in office) Reports To: President, Steve Whittington Department: Sales  Summary You are a Sales Development Representative (SDR) ready to make your mark—and we’re not asking for years of experience. We’re looking for attitude, ambition, and grit. This is a frontline role where you’ll generate conversations that become the lifeblood of Roadmap’s growth. You’ll be trained to prospect and connect with senior business leaders, book GTM Readiness Index Research Calls, and spark interest in our Growth Table Peer Advisory Group. If you have strong communication skills, learn fast, and want to launch your career in a high-performance environment, we’ll teach you the rest. This is a hybrid role based in Edmonton, AB, with 3 days per week in-office for coaching, collaboration, and camaraderie. Your Mission To book 15 GTM Readiness Index calls per month and 2 new Growth Table sign-ups per month by identifying and engaging ideal client companies through strategic outreach and messaging. What You’ll Do Prospect & Build Relationships Research and identify companies that fit our Ideal Client Profile (ICP) Send personalized messages to business leaders on LinkedIn and email Engage in meaningful conversations with CEOs, VPs of Sales, and Marketing Use storytelling and value-driven messages to position Roadmap's offerings Book High-Value Meetings Book GTM Readiness Index research calls with executives Invite qualified leaders to Growth Table Peer Advisory Group conversations Follow up consistently and professionally to drive meeting attendance Use the Tools of Modern Selling Learn to work inside tools like LinkedIn Sales Navigator, Apollo, and HubSpot Track all outreach activity, calls booked, and responses in our CRM Monitor and report on progress weekly What We’re Looking For No previous sales experience required Exceptional written and verbal communication Coachable, curious, and eager to grow Comfortable working in a fast-paced environment Edmonton-based or willing to relocate for a hybrid work schedule (3 days/week in-office) Bonus: Experience in retail, hospitality, call centers, customer service, or athletics—anywhere hustle and attitude matter We believe talent is trained. But hunger is hard to teach. If you’re smart, driven, and ready to win, you’ll fit right in. Core Targets 15 GTM Readiness Index research calls/month 2 new Growth Table sign-ups/month Annual Quota: $200,000 in Net New Business 200+ outbound touchpoints/week via LinkedIn, email, and DMs 1.5%+ reply rate on cold outreach 50%+ show rate for booked meetings Why This Role Matters Roadmap’s mission is to generate $100 Million in revenue growth for clients by 2034. Every strategic conversation you book puts us one step closer. This role is the first impression of the Roadmap brand. You won’t just be generating leads—you’ll be building relationships that fuel transformation.  Core Values We Live By Always Improving: You’re never satisfied with average Accountable: You own your numbers and your effort Doing What’s Right: You build trust through value Relationships Matter: People remember how you make them feel  Compensation Base Salary: $48,000 CAD Performance Bonuses: Based on meetings booked and sign-ups closed 7.5% commission on sold deals to your book of business in Year 1 Meeting Booked for GTM Readiness Index that shows = $50 On-Target Earnings (OTE): $63,000 CAD no cap  Work Environment Hybrid role: Work from the Edmonton office 3 days per week Office days are focused on training, collaboration, and energy-building with the team Remote flexibility the rest of the week to execute your outreach and hit your goals  3-Month Training Plan Month 1: Foundations & Fluency Goal: Learn our process, messaging, tools, and industry context. Complete onboarding and GTM Readiness Index training Learn ICP criteria and common business pain points Practice messaging and role-play conversations Shadow live outreach and attend internal strategy meetings Book 5 GTM Readiness Index calls (stretch goal) Month 2: Execution with Support Goal: Begin executing with manager guidance and feedback. Begin full outreach sequences on LinkedIn, email, and Apollo Run daily check-ins and debriefs to review conversations Refine scripts based on industry and persona insights Book 10 GTM Readiness Calls and 1 Growth Table sign-up Start receiving performance-based bonuses if goals are hit Month 3: Independent Performance Goal: Hit full monthly quota and operate independently. Consistently book 15 GTM Readiness Index calls Secure 2 Growth Table sign-ups Build your own pipeline using data-backed targeting Provide feedback to marketing and sales leadership Unlock eligibility for fast-track promotions (BDR, AM, Strategy roles)  To Apply Send your resume and a short video or voice note answering: “Why do you believe you're the right fit for a role that’s all about curiosity, challenge, and starting conversations?” Employment TypeFull-time