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Toronto, Ontario, Canada AIR MILES Reward Program Full timeAIR MILES Reward Program OverviewThe AIR MILES Reward Program is a leading Canadian loyalty program, with over 10 million active collector accounts representing more than half of all Canadian households. Our collectors earn Reward Miles at more than 300 leading brands and thousands of retail locations across Canada.Position OverviewThe Sr. Channel Strategy...
AIR MILES Reward Program | Senior Channel Strategy Specialist
1 week ago
The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
Position Overview
The Sr. Channel Strategy Specialist works with the Manager, Channel Strategy to manage the execution of the MarTech strategy with a focus on delivering standardized, relevant and timely communications to our Collectors in support of our Partners, Program Marketing and Rewards teams. The Sr. Channel Strategy Specialist seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and plays a key role in ensuring all projects are completed on time and on budget.
Responsibilities:
- Supports the development, implementation and monitoring of campaigns & portfolio across Email, Social, Programmatic, Search, and owned marketing channels
- Act as the primary stakeholder in media planning for AMRP and its’ Partners
- Assists in execution of multi-channel campaigns with key roles in targeting, optimization, and measurement
- Partner with key internal Marketing stakeholders on automation of campaign orchestration
- Work in partnership with Strategic Partnership, Partner Marketing and Analytics team to track digital marketing performance and proactively develop customer marketing plans to make program impact
- Collaborate with Partner Marketing, Strategic Partnerships and Analytics & Insights team on end to end omni-channel measurement
Qualifications:
- 3+ years of related work experience within marketing. Agency and/or Loyalty experience is an asset
- Experience in digital marketing campaign management (Email, Web, Social, Programmatic, Search, AdTech), either directly in execution, strategy or in media planning.
- Previous client management experience is an asset
- Experience in monitoring campaign performance and optimizing when required