Strategic Marketing Leader

20 hours ago


Toronto, Ontario, Canada Manulife Insurance Malaysia Full time
Marketing Strategy Role Overview

We are seeking a Strategic Marketing Leader to join our team at Manulife. As a key member of our marketing function, you will be responsible for driving the development and implementation of our marketing strategy across various business lines.

About Us

Manulife is a leading international financial services provider with a strong presence in Asia. We offer a wide range of insurance products and services to meet the diverse needs of our customers. Our mission is to make decisions easier and lives better by providing innovative solutions that help people achieve their goals.

Salary and Benefits

The salary range for this role is between $103,050 CAD and $185,490 CAD per year, depending on your location and experience. In addition to a competitive salary, we offer a comprehensive benefits package, including health, dental, and vision coverage, as well as retirement savings plans and employee/family assistance programs.

Job Responsibilities

Your primary responsibilities as a Strategic Marketing Leader will include:

• Developing and implementing strategic marketing plans to drive business growth and customer engagement
• Analyzing market trends and competitor activity to identify opportunities for differentiation and innovation
• Collaborating with cross-functional teams to develop and launch new products and services
• Managing budgets and resources to ensure effective use of marketing spend
• Monitoring and evaluating the effectiveness of marketing campaigns and making data-driven decisions to optimize performance

Required Qualifications

To be successful in this role, you will need to have:

• A bachelor's degree in marketing or a related field
• At least 10 years of experience in marketing leadership roles, preferably in the financial services industry
• Strong analytical and problem-solving skills, with the ability to interpret complex data and develop insights to inform marketing strategies
• Excellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams and communicate with senior stakeholders
• Experience with digital marketing channels and platforms, including social media, email marketing, and content marketing
• Proven track record of delivering results-oriented marketing campaigns that drive business growth and customer engagement

Work Environment

We offer a dynamic and inclusive work environment that fosters collaboration, creativity, and innovation. Our office is located in the heart of Toronto, with easy access to public transportation and amenities. We also offer flexible work arrangements, including remote work options, to support your work-life balance.

Why Join Us?

At Manulife, we are committed to making a positive impact on our customers' lives and communities. We believe in fostering a culture of innovation, diversity, and inclusion, and we offer a wide range of benefits and programs to support your personal and professional growth.

Join Our Team

If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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