Marketing Technology Specialist
1 day ago
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada, Inc. is an equal opportunity employer committed to fostering an inclusive and accessible environment. We value diversity and strive to create a workplace where all employees and customers feel valued, respected, and supported.
Our Company Values
We are guided by our company values, MMC WAY, which emphasize the importance of putting our customers first, strengthening trust, welcoming all facts, sharing difficult news, conducting ourselves professionally, and working as part of a broader team.
Job Summary
We are seeking a skilled and experienced Marketing Technology Specialist to join our dynamic marketing team. As a Marketing Technology Specialist, you will be responsible for leveraging technology to optimize marketing efforts, drive customer engagement, and enhance our overall marketing performance.
Key Responsibilities
- Marketing Technology Management: You will be a key player in the day-to-day operations, maintenance, and enhancement of our tech stack, including CRM, marketing automation, analytics, media, visualization, and other relevant tools.
- Data Integration: Ensure seamless integration and flow between internal and external marketing platforms. Build and implement data integration plans to automate and unify disparate datasets and ensure data consistency and accuracy.
- Data Quality Assurance: Assess and implement data quality checks and validation procedures to ensure integrated data's integrity, accuracy, and reliability. Monitor data pipelines for errors, anomalies, or inconsistencies and troubleshoot issues as they arise.
- Security and Compliance: Your role will be pivotal in ensuring compliance with data privacy regulations and industry best practices for data security and confidentiality.
- Data Governance: Establish policies and procedures to govern integrated data assets' use, access, and management. Define data ownership roles and responsibilities, establish data quality standards, and create documentation outlining data integration workflows and protocols.
- Partners' Management: Coordinate data-related initiatives with internal departments, other Mitsubishi distributors, and business partners, and manage the health of data platforms, integrations, and lead management process.
- Marketing Innovation: Stay current on industry trends, best practices, and emerging technologies.
Requirements
University degree in business administration, information technology, data science, or a related field. 3+ years of experience managing robust marketing technology stacks. In-depth B2C tech marketing experience with data integration experience, strong knowledge of Salesforce Data Cloud, Google Cloud Platform, Marketing Cloud Intelligence (Datorama), Websites' Content Management System, and media and social platforms (Google, Meta). A good understanding of database structure, data hygiene, analytics, and attribution. Demonstrated experience in running the governance of a large marketing automation platform. Relevant certifications in marketing technology or related fields are desirable.
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