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Marketing Technology Specialist
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Mitsubishi Motor Sales of Canada, Inc. is seeking a skilled Marketing Technology Specialist to join our dynamic marketing team. As a key player in our marketing operations, you will be responsible for leveraging technology to optimize marketing efforts, drive customer engagement, and enhance our overall marketing performance.
Key Responsibilities- Manage and implement various marketing technologies, including CRM, marketing automation, analytics, media, visualization, and other relevant tools.
- Ensure seamless integration and flow between internal and external marketing platforms, building and implementing data integration plans to automate and unify disparate datasets.
- Assess and implement data quality checks and validation procedures to ensure integrated data's integrity, accuracy, and reliability.
- Collaborate with IT to conduct regular audits and assessments of data integration processes, emphasizing the importance of data accuracy and security in our operations.
- Establish policies and procedures to govern integrated data assets' use, access, and management, defining data ownership roles and responsibilities, establishing data quality standards, and creating documentation outlining data integration workflows and protocols.
- University degree in business administration, information technology, data science, or a related field.
- 3+ years of experience managing robust marketing technology stacks.
- Indepth B2C tech marketing experience with data integration experience, strong knowledge of Salesforce Data Cloud, Google Cloud Platform, Marketing Cloud Intelligence (Datorama), Websites' Content Management System, and media and social platforms (Google, Meta).
- A good understanding of database structure, data hygiene, analytics, and attribution.
- Demonstrated experience in running the governance of a large marketing automation platform.
- Relevant certifications in marketing technology or related fields are desirable.
