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Strategic Marketing Director for Luxury Brand Development
1 week ago
Heaps Estrin Real Estate Team seeks a seasoned Strategic Marketing Director to elevate our brand voice and drive innovation in the luxury real estate market. Reporting to the Director of Marketing and Brand Innovation, this key role will oversee the development of a clear and compelling narrative that reflects our mission, values, and unique positioning.
Key Responsibilities:- Develop and refine our brand voice across all communications channels
- Lead content strategy, ideation, and execution for listings support, client communications, email newsletters, website content, blogs, and social captions
- Assist agents and sales teams with listings materials and create engaging client-facing materials that highlight property features
- Drive the creation of thought leadership content showcasing our expertise and value proposition
- Partner with cross-functional teams to ensure cohesive messaging and branding
Requirements include 8-10 years of experience in brand strategy, content creation, or copywriting, preferably in the luxury or lifestyle industries. A proven track record in developing engaging brand messaging strategies, exceptional writing and storytelling abilities, and strong understanding of real estate marketing are essential.