Marketing Communications Specialist

4 weeks ago


Cambridge, Ontario, Canada Grosche International Inc. Full time

Grosche International Inc. is seeking a Marketing Communications Specialist to develop and implement effective communication strategies that drive business growth. The ideal candidate will have a Bachelor's degree and 5 years or more of experience in marketing communications.

Key Responsibilities
  • Develop and execute communication plans to engage target audiences
  • Evaluate the effectiveness of communication strategies and programs
  • Train staff on marketing communications best practices
  • Coordinate special publicity events and promotions
  • Initiate and maintain contact with media outlets
  • Conduct analytical marketing studies to inform marketing decisions
  • Develop a portfolio of marketing materials that showcase the company's brand
  • Conduct online marketing, e-commerce, and website promotions to drive sales
  • Develop and implement marketing strategies that align with the company's goals
  • Maintain and manage digital databases to track marketing performance
  • Write and edit press releases, newsletters, and communications materials that align with the company's brand
Requirements
  • Bachelor's degree in marketing, communications, or a related field
  • 5 years or more of experience in marketing communications
  • Strong understanding of marketing principles and practices
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
  • Strong analytical and problem-solving skills
Benefits
  • Dental plan
  • Health care plan
  • Vision care benefits
  • Permanent work term
  • English language
  • 37.5 hours per week


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