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Account Manager

2 months ago

Toronto, Ontario, Canada North Strategic Full time
Job Description

Position Overview:

As a key member of our account team at North Strategic, you will be responsible for developing and executing strategic client programs that drive results and brand influence. Your role will be to tell the client's story and pursue the best outcomes, with a focus on executing programs and building strong relationships with clients and agency teams.

We're looking for a talented and curious individual with strong PR and media relations skills who can support and execute on bold campaigns for our clients.

Key Responsibilities:
  • Help build and execute insightful and creative PR-led ideas to drive results and brand influence for our clients
  • Craft and deliver targeted communications, including press releases, fact sheets, messaging documents, pitch notes, blog posts, client emails/reports, briefing books, status grids, activity reports, etc.
  • Be relentless in the pursuit of program effectiveness, building excellent and thoughtful PR approaches with senior leaders
  • Effectively manage well-curated, customized, accurate, and thoughtful media lists and related media research opportunities, including media partnerships or sponsored content opportunities
  • Develop stronger relationships with media contacts specific to client accounts and industries, through written and verbal outreach
  • Drive proactive and persistent media relations to land campaign coverage and client opportunities
  • Show smart and proactive thinking about new story angles, pitch pivots, and campaign research
  • Assist in building project workbacks and setting milestones and deadlines, helping the team stay on track with schedule updates and attention to hitting key deadlines
  • Proactively manage client relations on assigned project tasks
  • Support campaign logistics, including sourcing third-party spokespeople or influencers, media partners, event logistics planning and execution, and more; work with junior peers to handle these logistics, reaching out directly to vendors, getting quotes, sourcing materials, etc., and actively setting up and staying on top of details and run of show on event days
  • Work with junior team members to help coach, guide, and support them within larger account teams
  • Support campaign reporting efforts to demonstrate the impact of our work, including coverage monitoring and analysis; take the lead in compiling and thinking critically about how to build them and uncover new insights and key learnings
  • Work within integrated agency models, alongside creative, media, experiential, etc. brand teams to bring bold ideas to life
  • Provide timely feedback to management on progress against goals
  • Keep an eye on the pulse of current and trending events or cultural moments to help the team action client opportunities or manage risk
  • Ongoing tracking and knowledge of industry best practices
  • Contribute in a meaningful way to a dynamic agency culture by sharing learnings, actively mentoring junior staff, participating in training, brainstorming, agency committees, and more
Qualifications:

Our successful candidate will possess some of the following attributes below. This is just a starting point – if you feel you don't meet all of the suggested experience and/or skills, we still encourage you to apply.

  • Post-graduate diploma in Public Relations, Corporate Communications, or related discipline
  • 2-3 years of communications/agency experience
  • Consumer, sports, and/or fashion/lifestyle work experience is an asset
  • A self-starter with strong attention to time and task
  • Extensive experience in media relations, event management; influencer relations expertise is a plus
  • An excellent writer, turning in strong v1 drafts of pitches, releases, and briefing books; a trusted first editor to junior team members, bringing thoughtful proofreading and suggestions to help elevate their work too
  • Well-organized; sweat the details, catching errors from self and junior team members before things go to clients
  • Strong expertise in core media relations tools (e.g., Meltwater, Cision, MRP) and enthusiasm to research or trial new products/tools
  • A positive attitude when it comes to opportunities and challenges in an ever-changing environment
  • A curious, creative thinker who encourages others to think outside the box
  • A dynamic team player with the ability to work in a collaborative, creative, entrepreneurial, and fast-paced environment
  • An understanding of integrated earned, influencer, social, and paid media campaign needs is an asset