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Senior Marketing Manager

2 months ago


Kitchener, Ontario, Canada Deep Trekker Inc. Full time
Marketing Manager Job Description

We are seeking a seasoned Marketing Manager to spearhead our global brand's marketing efforts. As a key member of our team, you will play a pivotal role in shaping the direction of our portable robots brand, driving engagement across diverse industries.

Key Responsibilities
  1. Collaborate with senior leadership to develop and execute a comprehensive marketing strategy, encompassing content marketing, public relations, social media, demand generation, digital marketing, and trade shows.
  2. Ensure alignment with global marketing priorities and internal stakeholders, fostering a cohesive brand presence.
  3. Lead a team of 5+ direct reports, including Digital Strategists, Creative Producers, and other team members, providing guidance and support to achieve strategic objectives.
  4. Develop and manage the marketing budget, tracking P&L and ensuring efficient resource allocation for maximum return on investment.
  5. Plan, execute, and attend marketing and trade-based events, working with team members to achieve strategic objectives and enhance brand credibility.
  6. Ensure consistent deployment and representation of the Deep Trekker brand across all channels, partners, and assets, reinforcing brand recognition and credibility.
  7. Collaborate with the sales team to align marketing plans with sales strategies and activities, driving business growth and revenue.
  8. Implement a KPI system to track the performance of marketing activities, making data-driven adjustments to optimize results.
  9. Coordinate and execute product launches and enhancements in collaboration with senior management, sales, and engineering teams, ensuring seamless execution and brand consistency.
  10. Provide strong leadership and support to the marketing team, participating in HR activities such as work planning, performance reviews, hiring, and termination.
Requirements
  • Degree in Business, Marketing, Digital Marketing Communications, or related field, or equivalent experience.
  • 7+ years of experience in developing and executing brand and product marketing strategies, with a strong emphasis on creative content creation.
  • In-depth understanding of marketing channels and sales funnels, with the ability to analyze data and derive actionable insights.
  • Proven experience in managing the strategic evaluation and execution of marketing plans, with a keen eye for detail and a strategic mindset.
  • Experience in managing relationships with external partners and agencies.
  • Tactical experience in digital marketing, including web development, graphic design, SEO, and social media.
  • Creative and analytical thinking skills.
  • Proficiency in CMS and CRM systems.

Job Types: Full-time, Permanent

Schedule: Monday to Friday

Ability to commute/relocate: Kitchener, ON: reliably commute or plan to relocate before starting work (required)