Digital Content Specialist

1 day ago


Toronto, Ontario, Canada Infotek Consulting Services Inc. Full time

**About the Role**

We are seeking a highly skilled Digital Content Specialist to join our team at Infotek Consulting Services Inc. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand identity.

The successful candidate will have proven experience managing social media accounts for a brand or organization, as well as strong understanding of content creation, engagement strategies, and analytics.

Key Responsibilities:

  • Developing, managing, and implementing a social media strategy and calendar to grow brand awareness, engagement, and audience loyalty
  • Collaborating with team members to ensure all content aligns with our brand voice and vision
  • Scheduling and publishing posts to maintain a consistent and on-brand presence across all channels
  • Analyzing social media performance metrics and providing actionable insights to optimize strategies
  • Monitoring and engaging with our social media community by responding to comments, messages, and mentions to foster relationships
  • Managing our Online Reputation by working with client feedback via strategic planning and proactive measures
  • Creating and managing campaigns to drive traffic and conversions

Requirements:

  • Proven experience managing social media accounts for a brand or organization
  • Strong understanding of content creation, engagement strategies, and analytics
  • Excellent writing and communication skills with a creative flair
  • Basic graphic design and video editing skills (Canva, Adobe Suite, or similar tools)
  • Knowledge of social media analytics tools (Meta Business Suite, Google Analytics, etc.)


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