Product Marketing Manager

3 weeks ago

Calgary, Alberta, Canada CB Canada Full time
About the Role

We are seeking an experienced Product Marketing Manager to join our team at CB Canada. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive business growth and revenue.

Key Responsibilities
  • Develop and execute product marketing plans that align with our company's overall business objectives
  • Collaborate with cross-functional teams, including product development, sales, and marketing, to ensure seamless product launches and go-to-market strategies
  • Conduct market research and analysis to identify trends and opportunities for product growth and expansion
  • Develop and maintain product marketing materials, including product descriptions, datasheets, and case studies
  • Measure and analyze product marketing performance using key metrics, such as website traffic, lead generation, and conversion rates
  • Stay up-to-date with industry trends and competitor activity to ensure our product marketing strategies remain competitive and effective
Requirements
  • 5+ years of experience in product marketing, preferably in a B2B software industry
  • Proven track record of developing and executing successful product marketing strategies that drive business growth and revenue
  • Strong understanding of product development, sales, and marketing processes
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
  • Strong analytical and problem-solving skills, with the ability to measure and analyze product marketing performance
  • Ability to work in a fast-paced environment and prioritize multiple projects and deadlines
What We Offer
  • A competitive salary and benefits package
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A collaborative and innovative team culture

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