Digital Growth Marketing Strategist

3 weeks ago

Toronto, Ontario, Canada Stripe Full time
About Stripe

Stripe is a leading financial infrastructure platform for businesses worldwide. Millions of companies, from startups to large enterprises, rely on Stripe to process payments, grow their revenue, and expand into new markets.

Role Overview

This position plays a crucial role in driving global marketing efforts that support sales motions and drive demand growth. As a Lifecycle Marketing Manager, you will be responsible for designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages.

Key Responsibilities
  • Develop strategic plans and execute ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue.
  • Identify customer pain points, create solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization.
  • Apply marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
  • Design iterative experimentation plans to continuously optimize and improve campaign effectiveness.
  • Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
  • Analyze trends, develop actionable insights, and socialize relevant learnings across the organization.
  • Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing.
Requirements
  • 7+ years of work experience.
  • 5+ years of email marketing/CRM experience, preferably in lifecycle CRM.
  • 2+ years of B2B marketing experience.
  • Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality).
  • Technical email knowledge (understanding of webhooks, APIs, liquid logic, ETLs).
  • Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams.
  • Self-starter; ability to drive both strategic and tactical workstreams forward with minimal oversight.
  • Advanced analytical skills; ability to analyze trends and decipher actionable insights from data.
  • Experience driving experimentation roadmaps to continuously optimize and improve campaigns.
  • User-first sensibility.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to collaborate cross-functionally across technical and non-technical teams.
Location and Compensation

This role is available either in an office or a remote location (typically, 35+ miles or 56+ km from a Stripe office). The annual US base salary range for this role is $136,400 - $204,600. Additional benefits include equity, company bonus, 401(k) plan, medical, dental, and vision benefits, and wellness stipends.

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