Market Strategy Development Manager

18 hours ago


Calgary, Alberta, Canada Direct Energy Full time
About the Role

Direct Energy is seeking a skilled Market Strategy Development Manager to join our team. This exciting opportunity allows you to leverage your expertise in strategic marketing and business strategy to drive growth and success.

Job Summary

We are looking for a seasoned professional with at least 5 years of experience in Strategic Marketing or Business Strategy to lead our market strategy development efforts. As a key member of our team, you will be responsible for developing go-to-market strategies for consumer-facing products and services, improving and optimizing business performance based on key metrics and goals.

Key Responsibilities
  • Develop and execute market strategies to increase consideration and achieve competitive advantage.
  • Identify and target segments in each market to maximize impact on Direct Energy's Residential and SMB customer base.
  • Support the creation of executive-level presentations to showcase growth and improvement opportunities.
  • Identify opportunities to improve value propositions or product mix based on target segment or market.
  • Monitor key performance metrics and make recommendations for continuous improvement.
Requirements

To be successful in this role, you will need:

  • At least 5 years of relevant professional experience in Strategic Marketing or Business Strategy.
  • Experience in developing go-to-market strategies for consumer-facing products or services.
  • Strong analytical, problem-solving, and project management skills.
  • Proficient Excel modeling skills and PowerPoint required.
  • Excellent communication and presentation skills.
Preferred Qualifications
  • Prior consulting experience.
Physical Requirements and Working Conditions

This role requires occasional lifting and working in a hybrid environment (office and home). Some overtime may be required as special projects arise, and travel is less than 10%.

Compensation

The estimated salary range for this position is $80,000 - $110,000 per year, depending on location and experience. Additionally, you will receive a comprehensive benefits package and opportunities for career growth and development.



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