Product Launch Strategist

2 weeks ago


Greater Toronto Area, Canada AutoTrader Full time
Product Launch and Adoption Specialist

As a Product Launch and Adoption Specialist at AutoTrader, you will play a pivotal role in introducing new solutions to the market. Your responsibilities will include orchestrating the entire lifecycle of product launches, from go-to-market operationalization to market adoption.

Key Responsibilities:
  • Gather information to inform the establishment of a comprehensive go-to-market approach.
  • Contribute insights and analysis to shape the strategic direction of product launches.
  • Oversee the entire go-to-market process, coordinating with sales, marketing, and product teams.
  • Identify and proactively address potential risks and challenges, ensuring a seamless and successful launch.
Strategy and Collaboration:
  • Collaborate closely with the marketing team, defining a communication strategy that resonates with our audience and aligns with our brand identity.
  • Thoughtfully select the most effective channels to promote our products, attracting users and maximizing our reach.
  • Facilitate collaboration across diverse teams, including sales, service, product, software development, content, marketing, legal, operations, and finance.
Management and Analysis:
  • Define and establish measurement milestones, metrics, and KPIs, providing a framework for evaluating the success of launch initiatives.
  • Take the lead in developing and overseeing the implementation of product launch plans.
  • Monitor and analyze overall product adoption post-launch, tracking key performance indicators (KPIs) and outcomes to provide transparent and effective reporting to stakeholders.
Requirements:
  • Demonstrated success in launching and managing products through the entire product lifecycle, from conception to market launch.
  • Highly organized with the ability to lead multiple launches concurrently.
  • Outstanding communication and presentation skills, proficient in effectively engaging with both internal stakeholders and external clients to ensure clear and impactful communication.
  • Strategic thinker capable of developing and executing innovative go-to-market strategies.

We offer a competitive salary, annual bonus structure, and 3% CPP matching. Additionally, we provide discounts to nation-wide gyms, onsite gyms, an Employee and Family Assistance Program, and a virtual wellness program. Our company values work-life balance and offers an annual lifestyle allowance of $1500 for professional development and growth opportunities.



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