Digital Advertising Lead

1 week ago

Vaughan, Ontario, Canada MAV Beauty Brands Full time
About MAV Beauty Brands

We are a leading holding company for renowned beauty brands, including Marc Anthony True Professional, Cake Beauty, Renpure, and The Mane Choice. Our mission is to deliver exceptional digital advertising solutions that drive growth and enhance our brand presence.

Job Description

We are seeking an experienced Digital Advertising Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive performance marketing strategies across paid channels.

Main Responsibilities:
  • Strategic Development: Develop and execute performance marketing strategies across Meta, TikTok, YouTube, display, and video platforms.
  • Campaign Management: Own the end-to-end build and management of media campaigns, including budget allocation, targeting, ad creative development, and performance tracking.
  • Performance Analysis: Analyze campaign performance data to identify trends and insights, driving optimization opportunities and improved ROI.
  • Experimentation & Testing: Identify experimentation opportunities to develop a testing roadmap, continually iterating and improving campaign performance.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to align campaign messaging, creatives, and objectives with overall business goals.
  • Reporting: Work closely with Business Analytics and Sales to develop and refine attribution models and recurring reports and dashboards.
  • Stakeholder Communication: Communicate program results to cross-functional stakeholders.
  • Vendor & Platform Management: Lead day-to-day communications with third-party vendors and platform representatives to resolve issues, build roadmaps, and facilitate program success.
  • Industry Trends: Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.
Key Qualifications:
  • 6+ years of hands-on experience in performance marketing, with a proven track record of driving revenue growth through paid channels.
  • Strong analytical skills with proficiency in data analysis using tools like Looker, Excel, or similar platforms.
  • Knowledge of first-party data, conversion tracking, and attribution models.
  • Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
  • Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement.
  • Strong attention to detail.
  • Results-oriented mindset with a focus on driving measurable business outcomes and delivering against growth targets.
What We Offer

Competitive salary: $120,000 - $150,000 per year, depending on experience.
Opportunities for professional growth and development.
A dynamic, fast-paced, and collaborative work environment.
MAV Beauty Brands is committed to providing equal opportunities for all applicants and employees regardless of various characteristics protected by law.

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