Head of Global Product Marketing Strategist

1 month ago

Old Toronto, Ontario, Canada Benevity, Inc. Full time
Transforming Corporate Purpose into Reality

Benevity, Inc. is seeking a visionary leader to spearhead our product marketing efforts and drive the growth of our corporate purpose software category. As the Head of Global Product Marketing, you will be responsible for developing and executing product go-to-market strategies, leading a collaborative GTM process, and working closely with cross-functional teams to bring new solutions to market.

Key Responsibilities:
  • Develop and execute product go-to-market strategies and launches, collaborating with Product, Marketing, Sales enablement, Sales, and Client Success teams.
  • Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging and pricing, and work closely with cross-functional teams to take these to market effectively.
  • Lead marketing strategy to improve conversion rates for Account Executives and channel/partner marketing initiatives.
  • Refine and establish pricing and packaging strategies for all existing and new products, including new product launches, promotions, and deal desk approvals.
  • Develop, implement, and evaluate cohesive positioning and messaging for the delivery of Benevity's innovation and business growth strategy.
  • Direct integrated programs and campaigns to generate sales pipeline for the business based on defined ideal customer profiles and their buyer journeys.
  • Function as strategic voice of the product to provide competitive, product, market, and branding knowledge for the marketing organization.
  • Develop a high degree of market intimacy to help the organization anticipate trends and deliver engaging content.
  • Work with Sales Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients.
  • Create excitement and pride among internal teams on new product-related developments and launches.
  • Lead and develop a talented team of product marketers and create a culture of excellence, focus, and excitement around our products.
  • Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team's impact and manage its priorities and productivity.
  • Identify market and growth opportunities through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience's needs, priorities, and challenges.
Requirements:
  • 12-15 years of related product marketing and/or product management experience in B2B SaaS solutions, with at least 5 years of experience leading teams.
  • Experience working with B2B companies transforming to enterprise SaaS.
  • Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively.
  • Proven experience working at the global level to capitalize on international markets and nurture markets at different levels of maturity.
  • Demonstrated success in leading a portfolio of product marketers in a high-growth environment.
  • Demonstrated success launching differentiated products, solutions, and services in the B2B space.
  • Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth.
  • Experience with new product introduction by market and different geographies.
  • Strategic planning, execution, and measurement skills.
  • Great collaboration skills and ability to influence cross-functionally with or without authority.
  • Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization.
  • Driven to understand and solve client needs with the ability to distill information into insights and effectively articulate concepts and align the organization to address them.
  • Results orientation and resourcefulness.
  • Organization skills, independent thinking, and flexibility.
  • Analyst relations experience is an asset.
Join a Company that Cares

Benevity, Inc. is a company that values diversity, equity, inclusion, and belonging. We strive to build a strong culture of belonging so that every Benevity-ite feels included and can thrive as their authentic selves. We are committed to making a positive impact in the world and are looking for like-minded individuals to join our team.

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