Digital Transformation Specialist

1 month ago

Vaughan, Ontario, Canada Toromont Cat Full time

Drive digital transformation at Toromont Cat, a leading equipment dealer and premium Caterpillar brand partner. As a Web Analytics Specialist, you will be responsible for implementing and optimizing analytics for our websites and e-commerce platform to drive performance, uncover value, and inform data-driven decision-making.

The ideal candidate will have a strong background in digital analytics tools, experience with e-commerce platforms, and a keen eye for detail. You will work closely with our Digital Marketing team to monitor and analyze web and social media metrics, identify areas for improvement, and develop strategic recommendations to drive business growth.

Key responsibilities include:

  • Tracking and analyzing website traffic to gain insights into user behavior and identify areas for improvement
  • Collaborating with the marketing and web development team to implement tracking solutions and review existing ones
  • Monitoring and analyzing web and social media metrics to assess the effectiveness of marketing and social media campaigns
  • Working with our BI and IT teams to capture and leverage digital customer data
  • Establishing dashboards to monitor KPIs and drive strategic decision-making
  • Building and monitoring conversion funnels to optimize conversion rates and user experience
  • Troubleshooting issues to ensure accurate data collection and analysis
  • Presenting results and insights to various stakeholders

Requirements include:

  • Bachelor's degree in marketing, business intelligence, or similar discipline
  • 3+ years of experience in digital analytics
  • Experience with digital analytics tools, e-commerce platforms, and data visualization tools
  • Strong analytical and problem-solving skills
  • Ability to work collaboratively with cross-functional teams

At Toromont Cat, we offer a competitive total rewards package, including wages, benefits, and premiums. We are committed to providing our employees with opportunities for growth and development, and we are proud to be one of the safest organizations in the industry.

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