Solar Energy Marketing Strategist

2 weeks ago

Ottawa, Ontario, Canada Stonewood Group Inc. Full time
Industry Trade Association: Director Marketing & Communications

About the Client

The Client is the national trade association representing solar energy companies operating across Canada. As a national, not-for-profit association, the Client works on behalf of its members to facilitate and promote the responsible and sustainable growth of solar energy across Canada.

Scope of Position

The Director, Marketing and Communications is responsible for developing and implementing the Client's marketing and communications strategy, in support of the Association's strategic objectives and its other functional groups. The marketing and communications analysis and programs encompass activities to enable the continued growth of Canada's solar industries through further building awareness of solar energy and its value proposition.

The Client's marketing and communications programs target a wide range of stakeholders, including existing and prospective association members and partners, multi-tier governmental staff, regulators, and the general public, through an appropriate mix of traditional and digital marketing channels.

Key Responsibilities:

  • Develop and manage the Client's marketing and communications strategy, plan, and budget.
  • Lead and develop the marketing and communications team, instilling a strong sense of empowerment.
  • Contribute to the association's strategic planning process and ongoing activities, through monitoring and internally disseminating relevant solar energy and other energy-related material.
  • Lead the strategy and implementation of integrated marketing programs that further build solar energy's awareness, reinforce its market position, and elicit positive impressions to a broad but targeted stakeholder base.
  • Plan, measure, and track the success and financial performance of programs and campaigns.

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