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Brand Development Expert

1 month ago

Halifax, Nova Scotia, Canada Good Air Ventilation Systems Inc Full time
About Good Air Ventilation Systems Inc

We are a leading provider of innovative ventilation solutions, dedicated to improving indoor air quality and comfort. As a Marketing Specialist, you will play a crucial role in promoting our brand and products to a wider audience.

Job Summary

We are seeking a highly motivated and experienced Marketing Specialist to join our team. The successful candidate will be responsible for developing and implementing marketing strategies to drive business growth and increase brand awareness.

Key Responsibilities
  • Marketing Strategy Development
    • Conduct market research to identify trends and opportunities
    • Develop and implement marketing campaigns to achieve business objectives
    • Monitor and analyze campaign results to optimize future strategies
  • Brand Management
    • Develop and maintain a strong brand identity
    • Ensure consistent branding across all marketing channels
    • Collaborate with the sales team to ensure alignment with business objectives
  • Content Creation
    • Develop high-quality content to engage target audiences
    • Collaborate with the design team to create visually appealing marketing materials
    • Optimize content for search engines to improve online visibility
  • Digital Marketing
    • Develop and implement digital marketing strategies to reach target audiences
    • Manage and optimize online advertising campaigns
    • Monitor and analyze website analytics to inform marketing decisions
  • Team Collaboration
    • Collaborate with cross-functional teams to achieve business objectives
    • Provide marketing support to the sales team to drive business growth
    • Contribute to the development of marketing budgets and plans
Requirements
  • Education
    • Bachelor's degree in Marketing or a related field
  • Experience
    • 3-5 years of experience in marketing, preferably in a B2B or industrial setting
  • Skills
    • Strong understanding of marketing principles and strategies
    • Excellent communication and project management skills
    • Ability to work in a fast-paced environment and meet deadlines
    • Proficiency in Microsoft Office and Google Suite
What We Offer
  • Competitive Salary
  • Opportunities for Professional Growth
  • Collaborative and Dynamic Work Environment
  • Comprehensive Benefits Package