SEO Specialist

1 month ago

Montreal, Quebec, Canada Sekure Merchants Full time

About the Role

We are seeking a highly skilled SEO Specialist to join our team at Sekure Merchants. As an SEO Specialist, you will play a critical role in driving our online presence and ensuring that our website is optimized for search engines.

Key Responsibilities

  • Define and build keyword lists based on our objectives and market opportunity, using a mix of proprietary tools, analytics data, and PPC data.
  • Perform keyword research to identify gaps and new opportunities, preparing and executing on-page optimization strategies and content briefs to achieve organic visibility for our clients.
  • Prepare website technical audits and performance reports to identify areas of success, concerns, and prioritize action items and produce user stories for development sprints.
  • Review website server logs, crawl reports, and analytics reports to come up with strategies to improve crawl budget and indexation.
  • Review web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps.
  • Champion and adhere to all SEO best practices, help innovate and collaborate with the search marketing strategy.
  • Stay on top of latest search marketing trends, share findings and resources to help team and management consistently remain updated on high-paced developing digital world.
  • Work with the Sekure digital marketing team to help elevate client expectations and share insights and knowledge.
  • Utilize media research tools (SEM Rush, Similar Web, Comscore, etc.) and resources to aid in telling the story for the client.
  • Organize and participate in group presentations and decks delivering reporting of account performance, providing insightful analysis/trends, recommendations, and opportunities to meet goals and KPI's.
  • Collaborate with internal and external teams, consistently seek and share innovative ways to help elevate expectations and goals.

Requirements

  • 3-5 years of SEO experience on a Digital Marketing team.
  • Minimum of Bachelor's degree, or equivalent in marketing, economics, or technical specialty.
  • Candidates with SEO experience on marketing campaigns targeting SMBs for financial or payment processing industries get extra stars.
  • Experience with enterprise-level SEO too.
  • ls (ex: Deepcrawl, Conductor, brightedge etc.) is an asset.
  • Advanced skills in Excel, Word, and PowerPoint.
  • Experience with location management platforms.
  • Experience with agile methodology, user story production, and sprints.
  • Experience testing and optimizing responsive landing pages and emails.
  • Understanding of current marketing and data privacy regulations.
  • Excellent knowledge of search engine optimization best practices.
  • Working knowledge of UX and accessibility recommendations.
  • Excellent writing skills in both English and French (bonus points if you're familiar with American turns of phrase).
  • Excellent knowledge of Google marketing tools, including AdWords, Analytics, Data Studio, Search Console, Tag Manager, Web Trends, etc.
  • Excellent knowledge of online marketing platforms (e.g., AdWords, Bing, Facebook, Instagram, YouTube, LinkedIn) is a must.
  • Familiarity with Wordpress and basic coding languages (such as XML, HTML5, CSS, and JavaScript) is a plus.
  • Bachelor's degree desired but not required if your work experience and portfolio knock our socks off.

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