Senior Marketing Manager
2 months ago
Mundipharma International is seeking a highly skilled Senior Marketing Manager to join our Global Commercial Team. As a key member of our team, you will play a crucial role in supporting the execution of marketing strategies for our flagship product, REZZAYO, within the Mundipharma Anti-fungal/Anti-infective portfolio.
Key Responsibilities- Develop and execute above-country campaigns for REZZAYO, ensuring alignment with global brand strategies and effective implementation across multiple markets.
- Lead the performance evaluation of marketing campaigns for REZZAYO, analysing key metrics to optimise strategies and enhance ROI.
- Ensure timely compliance approval of campaign assets for REZZAYO to enable local markets to localise and execute campaigns effectively.
- Support the development of high-value content for use as part of omnichannel journeys.
- Provide support for market research initiatives specific to REZZAYO, gathering insights into customer preferences, behaviours, and market trends to inform strategic decision-making.
- Support the development and execution of the brand strategy for treatment and prophylaxis indications.
- Support the development of an omnichannel engagement plan for REZZAYO aligned with brand strategies, and provide support in content creation, approval, and activation in collaboration with internal and external partners.
- Manage the promotional budget required to execute your projects.
- Life science or business/management science degree qualified.
- Fluency in managing Veeva approval systems & financial spend.
- Global marketing experience or alternatively significant experience in a Country marketing role.
- Ability to make sound tactical omnichannel recommendations & commercial assessments.
- Ideal global marketing experience across established & developing markets.
- Brings clear tactical thinking to issues, such as industry trends, the competitive environment, market and customer opportunities, emerging technology and effective stakeholder management.
- Has clear understanding of positioning, segmentation and targeting, to enable a winning commercial strategy.
- Project Leadership – Has a clear vision & is able to clearly articulate the strategy & tactics pertaining to all projects for which they are responsible. Provides support & guidance to colleagues at all levels within the organisation & ensures projects are delivered on time & to the highest standard.
- Ethics and CSR Leadership – operates & encourages others to operate in a way that always considers compliance as a critical element and beneficial component of marketing planning, ensuring patient, prescriber and company safety and transparency is achieved pro-actively.
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