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Senior Marketing Manager

3 months ago

Canada Loblaw Companies Limited Full time
Job Title: Senior Manager, Marketing and Branding

We are seeking a highly skilled Senior Manager, Marketing and Branding to join our team at Loblaw Digital. As a key member of our marketing team, you will be responsible for driving the expansion and growth of Loblaw Advance, our unique media business that offers transaction-based insights and targeted advertising solutions.

About the Role:

The Senior Manager, Marketing will translate product and business strategies into marketing and communication plans to fuel awareness and growth of Loblaw Advance. You will drive strategy through to execution, collaborating with product leads and account teams to bring new media products to market and forge strong interest and adoption among clients.

Key Responsibilities:
  • Develop and execute marketing strategies to drive growth and expansion of Loblaw Advance
  • Translate product-level strategic objectives into marketing launch strategies and plans
  • Oversee the execution of launches and marketing activities, supporting annual sales launches and events
  • Collaborate with marketing managers to shape go-to-market strategies for key product launches
  • Direct and oversee the work of freelancers, contractors, and internal publicity and creative team stakeholders
Requirements:
  • 5-10 years of marketing and communications experience, preferably with product marketing and/or B2B marketing experience supporting sales teams
  • Knowledge of advertising technology and/or media is a definite bonus
  • Experience with consumer package goods and/or retail sectors would be an asset
  • Adept marketing storyteller with the ability to translate data and insights into compelling marketing narratives
  • Highly skilled project manager with experience in a wide variety of marketing communications
What We Offer:

At Loblaw Digital, we offer a dynamic and entrepreneurial work environment, with opportunities for professional growth and development. We are committed to fostering a culture of innovation, collaboration, and excellence.

Please note that candidates who are 18 years or older are required to complete a criminal background check.