Marketing and Engagement Specialist

4 weeks ago

Victoria, British Columbia, Canada Randstad Canada Full time
Marketing Manager Job Description

We are seeking a talented Marketing Manager to join our team at Randstad Canada. As a Marketing Manager, you will be responsible for developing and implementing strategies to enhance player engagement and retention in our client's mobile games portfolio.

Key Responsibilities:

Plan and execute CRM programs to optimize campaign responsiveness through user segmentation and dynamic messaging.
Collaborate with the Product Manager and other teams to design and implement lifecycle campaigns, including planning, targeting, and analysis.
Work with the Data Analytics team to measure campaign effectiveness and channel impact.

Qualifications:

5+ years of experience in CRM or direct marketing within a creative environment.
Familiarity with major Customer Engagement platforms.
Proven experience in multi-channel direct marketing, including social media, email, and mobile messaging.
Strong analytical skills with a focus on campaign tracking and ROI metrics.
Excellent project management abilities, emphasizing goal-oriented delivery and operational excellence.

Preferred Qualifications:

Experience in mobile gaming or lifecycle-based businesses.
Familiarity with Leanplum/Clevertap.
Knowledge of A/B testing and mobile user acquisition strategies.

Why Work with Us:

We are committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

We are committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

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