Digital Advertising Specialist

4 days ago

Canada Neon Growth Full time

About Us:

Neon Growth is a leading digital marketing agency helping apparel and footwear brands thrive in the competitive e-commerce landscape. Our team of experts has a proven track record of delivering high-performing Facebook Ads campaigns that drive sales, build brand loyalty, and exceed client expectations.

We are currently seeking a skilled Digital Advertising Specialist to join our team. As a key member of our advertising team, you will be responsible for planning, setting up, and managing Facebook/Meta advertising campaigns for eCommerce clients. Your primary goal will be to maximize Return on Ad Spend (ROAS) while ensuring seamless campaign execution.

Key Responsibilities:

  • Develop and implement comprehensive campaign strategies to drive sales and conversions for eCommerce clients.
  • Manage catalog ads, including troubleshooting and refining product feeds via DataFeedWatch to ensure optimal performance.
  • Collaborate with creative teams to develop engaging ad creatives and iterate on designs using tools like Marpipe to enhance campaign results.
  • Build and manage audience targeting, including retargeting, lookalike audiences, and custom segments to reach the right customers.
  • Monitor performance metrics (CTR, ROAS, CPA) and identify opportunities for improvement, providing actionable insights to clients and internal teams.
  • Prepare detailed campaign reports highlighting key findings and recommendations for future optimization.

Requirements:

  • 5+ years of experience in Facebook Ads, specifically for eCommerce brands (apparel/footwear experience is highly desirable).
  • Strong expertise in managing catalog ads and working with product feeds.
  • Hands-on experience with DataFeedWatch for feed management and optimization.
  • Knowledge of creative catalog tools using tools like Marpipe.
  • Proficiency in Facebook Ads Manager, including pixel setup and troubleshooting.
  • Ability to interpret campaign data and make data-driven decisions to improve results.
  • Excellent communication skills and ability to collaborate with cross-functional teams.

What We Offer:

  • A competitive salary range of $85,000 - $110,000 per year, depending on experience.
  • Flexible remote work environment with opportunities for professional growth and skill development.
  • A dynamic and collaborative team environment with access to cutting-edge technology and tools.

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