Innovative Advertising Specialist
1 week ago
Company Overview
Viasox, a rapidly growing 8-figure eCommerce company, is revolutionizing the diabetic foot care industry. Founded in 2019, we've established ourselves as the world's first provider of fancy diabetic socks, transforming a purely functional healthcare necessity into an opportunity for style and personal expression.
Salary & Benefits
The salary for this position ranges from CAD 85,000 to CAD 95,000 per year, with a variable performance bonus structure based on experience and expertise. Additionally, we offer dental care, extended healthcare, on-site parking, paid time off, office gym, and vision care benefits.
Job Description
We're seeking a highly skilled Performance Creative Strategist to drive customer acquisition through innovative, data-driven creative strategies. This role bridges creative production and performance marketing, ensuring that each campaign resonates with our audience while meeting and exceeding key metrics.
Key Responsibilities:
- Briefly brainstorm and pitch weekly ad ideas aligned with direct response principles.
- Write 2–4 high-converting ad scripts per week for Meta Platforms.
- Develop static ad ideas on a weekly basis.
- Analyze internal avatar psychology studies and apply concepts to creative strategy.
- Analyze performance metrics to derive actionable insights for future campaigns.
- Collaborate with editors and designers to ensure ads are visually compelling and on-brand.
- Adapt ad strategies to capitalize on emerging internet trends and consumer behaviors.
- Present performance analyses and creative strategies to the marketing team via Google Sheets/Motion and pitch decks.
- Continuously refine ad concepts and troubleshoot underperforming campaigns to achieve maximum ROI.
Requirements:
- Direct Response Expertise: Minimum of 3 years in video & static advertising with a strong grasp of direct response marketing principles. Experience with Meta Platforms is required.
- Creative & Analytical Mindset: Ability to generate fresh ideas, write scripts, shot listing, and make data-driven decisions based on ad performance.
- Trend Awareness: Familiarity with current trends in digital marketing, ad formats, and audience behaviors to create ads that resonate and convert.
- Collaboration: Proven experience working with cross-functional teams, including video editors, graphic designers, and performance marketers.
- Tools & Metrics: Proficiency in performance analytics tools such as Triple Whale, Motion, pitch decks, and spreadsheets to present ideas and campaign outcomes effectively.
- Problem Solving: Ability to troubleshoot underperforming static & video ads and iterate quickly to optimize results.
- Attention to Detail: High standards for quality and accuracy in every aspect of ad production.
Key Skills:
- Direct Response Advertising
- Video Pre-Production
- Data-Driven Creative Strategy
- Collaboration & Communication
- Trend Awareness & Adaptability
- Problem Solving
- Attention to Detail
Location: Remote job available with a hybrid option if willing.
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