Innovative Advertising Specialist

1 week ago


Canada Viasox Full time

Company Overview

Viasox, a rapidly growing 8-figure eCommerce company, is revolutionizing the diabetic foot care industry. Founded in 2019, we've established ourselves as the world's first provider of fancy diabetic socks, transforming a purely functional healthcare necessity into an opportunity for style and personal expression.

Salary & Benefits

The salary for this position ranges from CAD 85,000 to CAD 95,000 per year, with a variable performance bonus structure based on experience and expertise. Additionally, we offer dental care, extended healthcare, on-site parking, paid time off, office gym, and vision care benefits.

Job Description

We're seeking a highly skilled Performance Creative Strategist to drive customer acquisition through innovative, data-driven creative strategies. This role bridges creative production and performance marketing, ensuring that each campaign resonates with our audience while meeting and exceeding key metrics.

Key Responsibilities:

  • Briefly brainstorm and pitch weekly ad ideas aligned with direct response principles.
  • Write 2–4 high-converting ad scripts per week for Meta Platforms.
  • Develop static ad ideas on a weekly basis.
  • Analyze internal avatar psychology studies and apply concepts to creative strategy.
  • Analyze performance metrics to derive actionable insights for future campaigns.
  • Collaborate with editors and designers to ensure ads are visually compelling and on-brand.
  • Adapt ad strategies to capitalize on emerging internet trends and consumer behaviors.
  • Present performance analyses and creative strategies to the marketing team via Google Sheets/Motion and pitch decks.
  • Continuously refine ad concepts and troubleshoot underperforming campaigns to achieve maximum ROI.

Requirements:

  • Direct Response Expertise: Minimum of 3 years in video & static advertising with a strong grasp of direct response marketing principles. Experience with Meta Platforms is required.
  • Creative & Analytical Mindset: Ability to generate fresh ideas, write scripts, shot listing, and make data-driven decisions based on ad performance.
  • Trend Awareness: Familiarity with current trends in digital marketing, ad formats, and audience behaviors to create ads that resonate and convert.
  • Collaboration: Proven experience working with cross-functional teams, including video editors, graphic designers, and performance marketers.
  • Tools & Metrics: Proficiency in performance analytics tools such as Triple Whale, Motion, pitch decks, and spreadsheets to present ideas and campaign outcomes effectively.
  • Problem Solving: Ability to troubleshoot underperforming static & video ads and iterate quickly to optimize results.
  • Attention to Detail: High standards for quality and accuracy in every aspect of ad production.

Key Skills:

  • Direct Response Advertising
  • Video Pre-Production
  • Data-Driven Creative Strategy
  • Collaboration & Communication
  • Trend Awareness & Adaptability
  • Problem Solving
  • Attention to Detail

Location: Remote job available with a hybrid option if willing.



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