Media Strategist

1 month ago

Montreal, Quebec, Canada Spark Foundry Full time
{"title": "Media Planner", "description": "Job Summary

As a Media Planner at Spark Foundry, you will be responsible for developing media plans that deliver on client objectives. Your role will involve analyzing marketing, client, industry, and competitive data to determine advertising and media needs. You will also be responsible for managing, analyzing, and optimizing campaigns to ensure delivery against key business and campaign objectives.

Key Responsibilities
  1. Gather and analyze marketing, client, industry, and competitive data to determine advertising and media needs.
  2. Analyze media alternatives and make multi-media recommendations to best allocate budgets across media.
  3. Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents.
  4. Utilization and knowledge of syndicated media, research, and other data resources.
  5. Clear communication of media objectives, strategies, and executional guidelines to internal execution and specialty teams.
  6. Present plans to the client brand group, with assistance of Supervisor/Manager.
  7. Maintain strong relationships with media suppliers and stay abreast of market conditions.
  8. Work closely with external agency partners.
  9. Active participation in account status meetings, both internal and external.
  10. Develop/assist with development of POVs.
  11. Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete.
  12. Attendance and active participant in mandatory training sessions.
Requirements
  1. Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
  2. 1-3 years in Media experience.
  3. Experience in acquisition campaigns from start to finish.
  4. Independently planning a campaign.
  5. Strong written and verbal communication and presentation skills.
  6. Demonstrated experience in negotiating.
  7. Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure.
  8. Demonstrates critical thinking and problem-solving abilities.
  9. Strong presentation skills.
  10. Strong analytical abilities and proficiency in math.
  11. Ability to effectively utilize media research and reporting resources.
  12. Technical proficiency, particularly with media systems, PRISMA and MS Excel, Word, and PowerPoint.
", "lang_code": "en"}

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